Our Client

Ugly Fish Optics is an affordable and stylish Australian eyewear label specialising in quality prescription and optical glasses. They provide a range of eyewear solutions with glasses and sunglasses suitable for everyone including babies, adolescents and adults. Their fashionable styles that focus on comfort and function will have you pleased from the moment you put them on.

Their Challenge

The team over at Ugly Fish wanted to revamp their Shopify website to better align with their brand and to keep their site up-to-date. While their current website was functional, it had grown old and was unable to reflect the affordable and stylish aesthetics of Ugly Fish.

User Visits
New User Visits

Our Action

We worked closely with the client and stakeholders during regular project management updates to ensure that we understood their:

  • Vision and requirements for the new website.
  • Business goals and target audience
  • Requests to alter the design multiple times until complete satisfaction.

Throughout the project, we worked on multiple facets of the business including:

Website UI/UX

We worked closely with the Ugly Fish team to balance out their playful nature with a clean and professional UI design for their website. With a focus on highlighting their products, we predominantly kept the website fairly simple with a logical navigation structure. With the addition of playful imagery and voice throughout the various landing pages, we were able to maintain the brand’s unique and humorous side!

Ongoing Maintenance and Support

To ensure that we were with the client throughout and after the completion of the website, we implemented basic SEO and continued providing ongoing monitoring, maintenance and bug fixing.

Our Results:

Within a period of 6 months, we achieved the following results:

  • 6% increase in user visits
  • 5% increase in new user visits
  • 2.26% increase in seasons
  • Through our marketing efforts, we were able to generate over 17% of their business.

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