Synergetic Services Australia – Development

Done Once, Done Right - Reliable Stump Removal & Construction Services in Canberra

Our Client

As a brand-new start up with more than 10 years experience in the local Canberra construction industry. This local company offers a range of construction services, including stump grinding, excavation, earthmoving, trenching and more.

Their Challenge

Synergetic Services Australia needed everything online to kick off their business from the ground up. They needed branding and an online presence to get started as their own company in Canberra’s market.

Page Views
Search Ranking for Stump Grinding

Our Action

We worked closely with the client and stakeholders during regular project management updates to ensure that we understood their:

  • Vision and requirements for the new website.
  • Business goals and target audience.
  • Requests to alter the design multiple times until complete satisfaction.

Throughout the project, we worked on multiple facets of the business including:


The company needed a logo to represent their business and a company identity to go along with it. We carefully worked with synergetic services to understand the specific trades and construction work that they specialise in, as well as their experience and expertise. We designed a unique logo that has an icon relating to the tree services they do as well as professional and bold looking text.

Website Development

Our team developed the user experience and backend of the website for the client to easily manage themselves. This included integration and training of a holistic booking solution into the website that easily manages booking time slots in different jobs to reduce the workload of the client. We also created a prominent careers form for future employees to reach out to synergetic easily along with a simple contact form.

Digital Marketing

Overall, we created a professional and audience appropriate design for the new synergetic services website. This meant that the client could come to market competitively while also showcasing their expertise. We further supported this client with ongoing paid digital marketing campaigns in Google search as a short-term lead generation solution while we improve the ongoing SEO and keywords.

Website UI/UX

With the new branding approved, we created a unique website design using earthy colours and a professional look. With a well-structured user experience, we easily showcased the work that they do with the primary focus on stump grinding and tree removal services. It needed to look simple and professional with simple opportunities for potential clients to reach out to Synergetic, including clear call to actions and bold imagery.

Content Writing

We carefully looked into the best keywords and search terms and incorporated this into the website content. We helped the synergetic team with content writing support, and used a simple yet concrete navigation structure with landing pages that easily highlight their services in the construction industry.


Our Results

Once the website went live, Synergetic Services Australia had a steady increase in website traffic. Don’t believe us? Check out their results…

  • 2,132 Users
  • 3,058 Sessions
  • 5,474 Page Views
  • #1 Search Ranking for Stump Grinding (their core service keyword)


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