Tree HQ is an all-inclusive job management software that’s specifically designed for the arborist industry. Owned and operated by Melbourne’s leading arborist company Len McKeown Tree Services, Tree HQ has been in the market for more than 10 years as a web app and mobile solution for arborists and tree services businesses.
In alignment with the software revamp, Tree HQ needed another new website to better pitch themselves in the market. The job management solution was designed for arborists and by arborists with a B2B monthly subscription model, with a large national audience of other business owners to reach out to.
We closely worked with the Tree HQ team to understand more about the product itself and the target audience of other tree businesses throughout Australia. We created a unique website that had a modern tech company approach with a professional and user-friendly feel.
We balance the Tree HQ branding with white clean spaces to encourage signups using simple calls to action and streamlined user flows. We also incorporated photography provided by the client showcasing a range of tree services in action. This also included an immersive video to draw in the audience as a feature on the homepage. We carefully balanced key design features like simple graphic icons and screenshots of the software application itself.
With the additional simple yet engaging UX features, overall the Tree HQ website positioned the company in the market as a professional, reliable and industry-specific solution to drive more leads and sales. We ensured that the back and development in WordPress was easy for administrative staff to manage and update without the need for ongoing support.