The award winning team at Daana started their new venture ‘The Curators’ Cafe’ at the iconic National Film & Sound Archives (NFSA) in the heart of Canberra City. This new expedition tapped into a new audience segment; students and working professionals around the Australian National University (ANU). Serving incredible global delicacies and with a beautiful ambiance, The Curators’ Cafe was built to set the stage for Canberra City.
The Curators’ Cafe was looking to build an identity of its own away from its parent company ‘Daana’ which primarily served high-end South Indian cuisine. As a new venture, the launch of their new website, branding and social media channels had to reflect the values of Daana from a new perspective.
Having worked with Daana in the past, we carefully understood the vision for their new cafe and its difference from Daana’s other ventures. We conducted a thorough competitor analysis as well as market study to better understand the Cafe dining experience.
Throughout the project, we worked on multiple facets of the business including:
Starting from a logo, our expert designers created the brand colours, font, tone and imagery, to develop a cohesive identity for the new cafe. Throughout the process we worked alongside our client to perfect their branding and bring The Curators Cafe to life!
We developed a simple and clean website for The Curators’ Cafe which provided a clear representation of their vision. Initially a UI mockup was constructed, giving our client a visual experience of the website design. UX design was also presented to the client in order for them to understand the customer touch points and user-experience. After reviewing the website as a whole and optimising the content to improve its SEO performance, we made the website live for the audience.
Since The Curators’ Cafe was brand new and aimed at targeting a new audience segment, we developed an intensive paid marketing campaign to present the cafe in front of the right audience. We used a mix of paid ads, display ads and search ads, to enhance the cafe’s reach. A multichannel approach ensured an increase in customer engagement, higher probability of converting potential clients and emphasising a strong brand presence.
In the process of building a brand identity for The Curators’ Cafe, we carefully curated its social media feed to depict a sense of cohesiveness in the designs for their posts & stories. We primarily used platforms such as Facebook & Instagram to communicate with their current and potential audience.
Once the website went live, The Curators Cafe had a steady increase in website traffic. Don’t believe us? Check out their results…
Average Traffic Growth Rate per Month: