Nxt IT Solutions – Social Media
Our Client
Nxt IT Solutions is a locally-owned technology services company based in Canberra, Griffith and New South Wales. The team at Nxt IT pride themselves on having a strong focus on delivering customised solutions using the best software technologies and hardware products. Servicing both regional NSW and the ACT, they have a tech team with over 70 years of combined IT experience. Nxt IT Solutions aim to deliver services to businesses to help them stay up to date with the latest technologies and ensure the security of their data.
Their Challenge
The challenge was to build brand awareness and engage their target audience of professionals with their services provided through social media. Brand awareness was to be increased while driving traffic to the website and improving audience sentiment. Social media provided a great platform to advertise the services offered at Nxt IT Solutions and act as another platform to generate relevant leads.
Our Strategy
- As with all our clients, we conducted thorough market research to determine Nxt IT Solutions’ situation in the market and gain a better understanding of their audience interests and desires
- We developed a solid social media content strategy to promote the key message of Nxt IT Solutions’ high capability to handle all IT related services for businesses
- We selected the social media platforms of Facebook, Instagram and LinkedIn to execute our strategy, as these were the platforms more frequented by the target audience
- We created a plan to determine the types of content that would be posted on the different platforms to ensure consistency with the brand identity
Our Solution
- We posted a variety of engaging and promotional content on all three channels, consistently
- We frequently engaged with the community and shared advice to be seen as a trustworthy industry leader by the audience
- We combined paid campaigns, as well as organic posts to drive audience engagement and sales leads
The Result
- Up to 5.75% engagement on Facebook
- 220 organic followers on Facebook in under 50 days
- Reach rate of up to 258% on Instagram
- Paid campaigns earned 68,004 impressions
Social Media Services
Channel optimisation & full service social media management
Social Media Services
Brand monitoring, social listening & audience engagement, reputation management
Social Media Services
Strategic content production, creative graphic design, optimisation & distribution
