Poolsmart True Blue
Our Client
Poolsmart is a trusted provider of high-quality pool cleaning and maintenance services. Their team of experienced technicians are dedicated to ensuring that every pool they service is clean, safe, and enjoyable for their customers. In addition to pool cleaning, Poolsmart also offers a range of other services, including equipment repairs, leak detection, and chemical balancing. With their commitment to providing exceptional service and their use of the latest technology and techniques, Poolsmart has become a go-to provider of pool maintenance services in Canberra.
Impressions
120KReach
80KNew Website Users
3.3KTheir Challenge
Poolsmart partnered with Planet Media to overcome the challenges they faced with their online presence. They needed a website that represented their brand and services accurately, while offering an optimal user experience. Additionally, they required a targeted paid advertising strategy, and effective SEO implementation to enhance their online visibility, increase website traffic, and boost lead generation.
Our Action
We worked alongside the Poolsmart team to understand their values, branding and service offerings. In a thorough requirement gathering period, we collected their needs and guided them with a logical navigation structure for best showcasing their premium products and services.
Throughout the project, we worked on multiple facets of the business including:
Website UI/UX
Planet Media designed and developed a visually appealing and user-friendly website for Poolsmart. The website features a clean and modern layout, incorporating a soothing blue and white colour scheme that is visually appealing. It is well-organised, with clear navigation and a logical structure that guides visitors to the information they need. Additionally, interactive elements such as an online appointment booking system have been incorporated to make it easy for customers to engage with the company and access its services.
Digital Marketing
Planet Media provided Poolsmart with an effective digital marketing strategy that included search ads and display ads to enhance their online visibility, increase website traffic and boost lead generation. The Google search ad campaigns targeted users who were actively searching for pool maintenance services. Using certain keywords, the ads were carefully crafted to capture the user's attention and drive them to Poolsmart's website. The display ad campaigns, on the other hand, were designed to raise awareness and generate interest among potential customers. They were displayed on platforms like Google, Facebook and Instagram, targeting users who had shown an interest in pool maintenance services in the past.
Social Media Marketing
To further optimise the client’s online presence, we ensured to optimise their Google My Business (GMB) profile which has visually appealing and informative content, high-quality graphics and clear call-to-actions to maximise their reach and engagement with potential customers.
Search Engine Optimisation (SEO)
Planet Media’s innovative SEO strategy optimised Poolsmart’s website content and structure which improved its search engine ranking. We conducted extensive keyword research to identify relevant search terms and integrated them into the website content, meta descriptions, and titles. We also optimised the website's technical aspects, including its load speed and mobile responsiveness, to improve its user experience and search engine ranking.
Our Results
Once the website went live, Transform Career Services had a steady increase in website traffic. Don’t believe us? Check out their result.
- 120K Ad Impression
- 100K Ad Reach
- 3.3K New Website Users
