Client name: Jeir Creek Wines
Jeir Creek Wines is a family-owned winery estate in Murrumbateman, NSW and was established in 1984. They are well known for their premium wines, tastings, and tours, and the team approached Planet Media during a period of refurbishment to revitalise their brand identity and online presence. Their goal was to modernise their branding, elevate their website, and create a digital experience that reflected their long-standing heritage and their premium offerings.
At Planet Media, we partnered with Jeir Creek Wines to refresh their branding and design a Shopify-powered website that balanced tradition with a modern sophistication. Our strategy focused on consistent branding, intuitive design, and user-friendly development to strengthen their digital footprint.
Branding
We developed a refined brand identity for Jeir Creek Wines that was deeply rooted in heritage and local relevance. The new logo features a coat of arms, symbolising excellence and tradition, while the retention of the bluebell flower of ACT’s floral emblem from their original logo ensured a strong connection with the local community. To maintain consistency across all touchpoints, we also created comprehensive brand guidelines that reinforced Jeir Creek’s premium positioning.
Web Design
Our design team introduced a contemporary look and feel that matched the sophistication of Jeir Creek’s wines. A fresh colour palette of vinaceous and maroon tones was chosen to convey a royal yet modern appeal, complemented by clean typography and an intuitive layout that allowed their services and products to shine. To further enhance the user experience, we integrated winery imagery and video content, capturing the beauty of the estate and immersing visitors in the Jeir Creek experience.
Web Development
We built a custom Shopify website tailored to Jeir Creek’s unique needs, ensuring seamless navigation for an enhanced shopping experience. An online booking system was integrated directly into their operations, making customer interactions effortless. The platform was designed to be scalable, mobile-responsive, and fully optimised for performance, ensuring Jeir Creek Wines had a reliable digital foundation to support future growth.
The refreshed branding and website repositioned Jeir Creek Wines as a premium, contemporary brand while honouring their heritage. The new platform improved brand recognition, streamlined online sales, and created a seamless booking process. Since its launch, Jeir Creek Wines has begun attracting steady visibility and engagement, with positive signs of customer interaction and growth.
- 2.1K New Users
- 3.4K Total Views
- 52.6% Engagement Rate
