Canberra Locksmiths – Digital Marketing
Our Client
Established in 1967, Canberra Locksmiths was the first local locksmith company in the ACT. We are proud to say that Planet Media has been partnered with Canberra Locksmiths for 10 years. They have since grown to now be one of the largest security providers in Australia. They offer a full range of locksmith services with the best quality materials sourced from leading brands around the world. From lockouts to automotive key changes and alarm systems, Canberra Locksmiths are the go-to in their industry.
Opportunities for Growth
Canberra Locksmiths came to us for advice as they were looking to attract more customers to their business. We suggested the best way to do this was creating a proper website, plus using the additional leverage of paid search engine advertising campaigns. And the rest is history.
Website Optimisation
- We created an optimised website with a focus on excellent user experience for Canberra Locksmiths
- The website was designed to attract new customers and provide them with service information through engaging content delivery
- Over the 10 years in which we have been working with Canberra Locksmiths, we have continually updated the website to ensure it remains relevant with changing market needs
- This included creating a more mobile-focused user experience as over the years mobile access of the website increased with smartphone technologies
- We placed an emphasis on communicating the service delivery aspect on the website
Search Engine Optimisation
- We used expert local SEO strategies to increase organic website visits through visibility
- Google rankings were improved through a strong keyword strategy
- Thorough page optimisation and mobile optimisation
Paid Advertising
- We focused communications on residential, commercial and government audiences
- A range of pay-per-click campaigns was used to increase brand awareness and leads
- We boosted boost conversions through strategic retargeting
The Results
- 197.2% Growth in Total Website Users
- 278% Increase in Organic Traffic
- 225% Increase in Website Conversions
- 1811% Increase in Keywords Indexed
Strategic Digital Marketing
Full service ad campaign management, optimisation & distribution
Strategic Digital Marketing
Engaging ad designs & copy content tailored to the target audience
