A member of a larger multinational organisation, StorageTek is an Australian-owned, storage solution company. StorageTek operates a state of the art manufacturing facility established in China. Their range of StorageTek products prioritises functionality, durability and customisation in their designs, which offer storage solutions for tradespeople and various worksites. The extensive range of storage solutions available at StorageTek consists of industrial racking, shelving, cabinets, customisable storage cases, case frames and more.
StorageTek’s original website was just a basic website created from a template. Not only was the website layout not ideal, but it included irrelevant, generic content such as images of books and home storage. This previous website incorporated minimal branding elements and did not look cohesive overall. StorageTek needed help to make them appeal to their audience and stand out as an international company.