Gugan Gulwan Youth Aboriginal Corporation is a not-for-profit youth group organisation established to protect and support Aboriginal and Torres Strait Islander youth in the ACT. From birth to adulthood, Gugan Gulwan aims to provide them with support systems and an extensive range of programs to help them achieve success.
Some of their amazing programs offer support for issues including drugs and alcohol, mental health, child & family support, and a reconnecting program. They also have programs that focus on helping young people develop essential skills that will help them throughout their life. Gugan Gulwan finds ways to create opportunities for young Aboriginal and Torres Strait Islander people and has their voices heard among the community and government.
Gugan Gulwan’s previous website was not engaging their audience of Indigenous Australians. It didn’t contain the right brand language, nor did it convey what the organisation has to offer. Users were having a bad experience using the site, like finding a lack of content as well as experiencing difficulty finding pages they were searching for. The website wasn’t well suited to their current needs. Gugan Gulwan also had many amazing images that they were looking to include in the website but were unsure of how to do so. The main challenge was to engage their audience, educate them and increase interest and participation rates of their programs.