FLIP (short for “Future Leaders in Progress”) is an NDIS registered provider and youth mentoring service that provides the right guidance for young people to reach their full potential. FLIP’s staff have extensive experience providing support to people with disabilities and disadvantages for a range of different purposes. From helping with day to day skills to working towards a future milestone, FLIP aims to empower their clients to achieve their goals and help to provide a sense of belonging to everyone.
FLIP previously had a simple template website that wasn’t effectively capturing the attention of their target audience. The presentation of FLIP’s services was unstructured and did not properly portray their expertise as it was difficult to navigate. It did not have any branding discipline despite their creative logo, and their disconnected website did not stand out among their competitors. With low-quality stock images and plenty of broken links, we had our work cut out for us to redesign FLIP a new site. They needed something simple that better portrayed their work and mentoring experience within the community.
We worked with FLIP’s stakeholders to gather their requirements. We understood who their competitors are and what kind of approach makes them different. This process involved a requirement gathering document to capture design preferences and functionality needs.
FLIP needed to balance a fresh and cohesive look which appeals to the parents and guardians that predominantly make up their target audience. They wanted something different from all of the other service providers in their industry, so we worked with FLIP’s requirements to create a unique and bright website design that complemented their existing branding. Their logo captures the essence of their tagline; ‘helping people through the maze of life’, which we were able to reflect through other branding elements. We created a number of revisions until FLIP’s staff were happy with the professional but retro-esque website approach.
We collected FLIP’s requirements and worked until we created a unique website UI design that the FLIP team were completely happy with. We implemented bright colours and lots of images to portray the positive work that FLIP does within the community, using a retro-style approach to set them apart from competitors.
Once the website design was approved, we moved to the website development stage to create an HTML mock-up that could be experienced in the browser. This is where we showcased user experience elements that were designed to elevate the user experience and make the content more engaging.
Along with the new website content structure, we worked with FLIP to make sure all of their required website functionalities were captured and implemented. This included contact forms to help narrow down the needs of their clients and social media links.
We supported FLIP’s website after the site went live, with a full project handover to their stakeholders. This included full backend training for the FLIP website so that their staff can easily manage backend content changes without relying on us. We also created a full training document outlining how to use the back end step by step.
As a part of the ongoing support period, we also continued to work with FLIP for digital marketing to help them grow their business with search engine optimisation and more. We worked to optimise their website performance and gain visibility to grow against their competitors. This support included 24/7 monitoring and bug fixing as well as website maintenance.