Coalition of Peaks – Development

Working Towards a National Agreement on Closing the Gap

Our Client

The Coalition of Peaks is a not-for-profit organisation dedicated to improving the lives of Aboriginal and Torres Strait Islander people. They are a representative body comprising of community-controlled peak organisations. The Coalition of Peaks is currently working with the government to develop a new national agreement on Closing the Gap. This is aimed to minimise the disparity between the life situation of Aboriginal and Torres Strait Islander people and other Australians.

Their Challenge

The challenge for The Coalition of Peaks was that they did not have a website of their own. Some of their efforts were piggybacking off of one of their members’ sites, NACCHO, but this was not enough. The organisation was growing, and they needed a unique web presence to engage with the community and showcase their work.

The Coalition of Peaks were looking to create a website that more effectively reaches their audience of Aboriginal and Torres Strait Islander People. They required a balance between a professional look which was also engaging and inclusive for the audience, without compromising on design.

Our Approach

Client Relations

We worked closely with the stakeholders at the Coalition of Peaks to ensure that we understood their vision and requirements for the new website. This involved seeking approval from high-level stakeholders. We took the time to understand their business goals and target audience of Aboriginal and Torres Strait Islander people and their members.

  • Requirement gathering document
  • We worked with stakeholders to understand their style preferences for the site design and create a website that was tailored to their exact needs
  • Ongoing design changes were perfected until the client requirements and ideal look and feel were achieved
  • Throughout the project, we openly communicated with stakeholders with unlimited email and phone support
  • Regular project management updates

Our Solution

Branding

We created a website for Coalition of Peaks which integrated visual elements to represent Aboriginal and Torres Strait Islander culture, to effectively draw in the target audience’s attention. We worked closely with Aboriginal designers to represent a strong brand for the Coalition of Peaks. An illustrative style was used to present all design elements in an engaging manner through the website.

  • Incorporated brand elements like cultural patterns and textures
  • Stylised text-based forms, pamphlets and materials provided by the client
  • Implemented brand colours

 

UI Design

The website design had to be engaging for its audience, with colour, patterns and engaging imagery. We used many images on the website, which were provided by an Aboriginal artist, in combination with strategically arranged text boxes to present the content to the audience in an engaging manner. We had to find a balance between corporate and cultural in the design, which we achieved by working closely with the Coalition of Peaks’ stakeholders.

  • Audience engagement was improved by structuring the content on the website into a well-thought-out design
  • Using rounded corners and circles to mimic the branding design elements
  • Designed using interesting shapes and engaging backgrounds
  • Many unique brand design elements were used throughout the website to elevate the look and branding of the organisation
  • A number of illustrations were used to present detailed content in a captivating style
  • Incorporated brand elements like cultural patterns and textures
  • Images were well-balanced with content
  • Balanced creative and interactive visual elements with essential content

UX Design

Once the website design was approved, we moved onto the HTML mock-up of the website. We created the browser experience of the website and continued to make improvements according to the requirements and preferences of stakeholders. We integrated many documents into the website to provide the audience with relevant information to the target audience.

  • Resource section with document upload capability
  • Potential for the members portal to be integrated in the future
  • Interactive mouse over elements to engage the audience
  • Expanding circle design was used to highlight buttons on the navigation panel
  • User-friendly and highly visual navigation
  • Optimisation across devices including mobile devices
  • A pulsing feature was used in the design displaying the national members of The Coalition of Peaks

Integrations

To give the Coalition of Peaks’ website the interactive and creative feel, they needed engaging elements to reach out to their audience. We developed their website according to their design styles and added website features to elevate the content.

  • Interactive timeline feature
  • Integrated interactive members map
  • Integrated an audio feature for snippets of the website spoken in different native Aboriginal languages
  • PDF viewer integration
  • Cultural warning pop up

Project Handover

Once the Coalition of Peaks website went live, we gave full control to the organisation’s stakeholders. We provided relevant project stakeholders with training for website management. This was to help them efficiently manage and add new content to the website regularly.

  • Website hosting deployment
  • 24/7 website monitoring
  • Two months of ongoing support
  • Backend training session
  • Training documentation

Ongoing Maintenance and Support

Throughout the ongoing support period, we provided ongoing monitoring, maintenance and bug fixing for the new Coalition of Peaks website:

  • Basic SEO
  • Submitting the website to all search engine webmasters
  • On-page and off-page optimisation
  • Redirecting URLs from the old websites to the new website
  • Domain management
  • 24/7 monitoring
  • Google Cloud hosting