Industry 

Web Design Services, Branding, eCommerce Web Development Services

Services 

Campaign timeframe

NOOR Beauties set out with a bold vision—to become a trailblazer in the beauty industry by uplifting confidence through cutting-edge products and services. When they came to 

, they had the passion and potential, but their digital presence told a different story. Their existing website was outdated, under-optimized, and lacked the structure needed to support business growth. Key calls-to-action were buried, and the brand identity felt inconsistent and underdeveloped—especially for a business with global ambitions. Our team at Planet Media partnered with NOOR Beauties to reimagine their online presence from the ground up. We crafted a modern, user-focused website and laid the foundation for a comprehensive digital marketing strategy that aligned with their mission. The goal? To build a compelling brand that not only turns heads—but scales internationally.

At Planet Media, we were thrilled to partner with Noor Beauties at the very beginning of their exciting journey. From day one, our team has been dedicated to bringing their vision to life and helping shape a bold, beautiful brand from the ground up.

48.5% Of Web Traffic Generated Via Organic Search

View Live Project

At Planet Media, we partnered with NOOR Beauties to reimagine their brand and digital presence from the ground up. Our multi-phase collaboration spanned across branding, web design, experience design, and eCommerce development — all aimed at creating a cohesive and modern brand experience that resonates with their mission to empower confidence through beauty.

Brand Refresh
NOOR Beauties’ original logo featured delicate, cursive typography that no longer matched their bold, forward-thinking vision. Our branding team introduced a powerful new identity — featuring a clean, sans-serif font and a strong, distinctive icon — to capture the essence of their creativity and confidence. The result? A brand that now speaks directly to their audience with clarity and strength.

Website Redesign
We kicked off the web project with a deep audit of NOOR Beauties’ existing site, analyzing what worked and where improvements were needed. Using those insights, we developed a refreshed UI/UX strategy that brought the new brand to life digitally. The redesign focused on clean visuals, intuitive structure, and clear calls-to-action — all woven together to guide users seamlessly through their beauty journey.

Experience Design
To make the site more dynamic and engaging, we layered in subtle animations that enriched how content was introduced across key pages. These enhancements helped bring the NOOR Beauties story to life while keeping the user experience smooth and modern.

eCommerce Development
With the new design approved, we moved into development using Shopify — chosen for its scalability and user-friendly management. Every design element was carefully translated into code to ensure a pixel-perfect final product. We also structured product uploads by category,built an efficient search feature, and optimised the shopping flow to create a smooth, stress-free browsing experience.

NOOR Beauties

Social Media Marketing,, SEO, ecommerce Web Development Services

Bringing a Legacy Bookstore into the Digital Era

With over 30 years of history in Cooma and a decade under passionate new management, Dorothy Dickens Books was well-loved in the community — but their digital presence hadn’t caught up. When they approached Planet Media, we saw a clear opportunity to elevate their reach through modern marketing.

We conducted a full audit of their website and identified areas to improve usability and user experience. Simultaneously, we introduced them to the power of social media marketing — a new concept for the team, but one we knew could significantly boost visibility and engagement. From refreshing their site to implementing a tailored social strategy, we helped Dorothy Dickens transition confidently into the digital landscape, expanding their audience and strengthening their presence both online and off.

With a refined website, improved user experience, stronger local SEO, and a newfound confidence in managing their social media, the brand is now better equipped to connect with both loyal readers and new visitors alike. Planet Media helped turn tradition into traction — creating a seamless blend of heritage and modern marketing that truly resonates.

Collaborative Strategy Aligned With Legacy & Vision


We worked closely with the client to preserve the bookstore’s classical identity while reimagining its digital future.

Website Redesign Rooted in Usability & Brand Personality


A calming, heritage-inspired UI with pastel creams and soft greens reflected the store’s tranquil Cooma roots and improved the shop feed experience.

Enhanced UX With Customer-Centric Features


Introduced a visual scale to represent book condition, simplified navigation, and added intuitive touchpoints for a smoother user journey.

In-Person Social Media Training With Actionable Insights


Provided customised training based on competitor analysis and current trends, equipping the team with tools to boost engagement and visibility.

SEO-Friendly Content That Connects With Local Audiences


Refreshed website copy to be more inviting, keyword-rich, and tailored to book lovers in the region — improving both discoverability and user comfort.

Holistic Digital Uplift With Measurable Value


From stronger branding to improved usability and organic reach, we helped reposition the bookstore for sustained digital success.

Dorothy Dickens Bookstore

Branded Design, Social Media Marketing, Digital Event Management


, a Melbourne-based non-profit dedicated to empowering people with disabilities, partnered with 

 to amplify the impact of their upcoming event. Facing challenges around social media visibility, partner engagement, and attendee registration, Gellibrand turned to us for strategic support. Planet Media delivered a streamlined digital campaign that energised their registration process, crafted compelling content to boost engagement, and helped them rise above the noise in a competitive social landscape. We also implemented clear performance metrics to ensure every effort was trackable, measurable, and aligned with their goals

Once the website went live, Gellibrand Support Services had a steady increase in website traffic.

From the outset, we immersed ourselves in understanding their values, service offerings, and organisational objectives. This informed a seamless navigation structure and content flow that reflected their premium positioning and community-focused approach.



We streamlined Gellibrand’s online registration process by setting up and managing event listings across social media and event platforms. Our team ensured everything—from process mapping to audience communication—ran smoothly, with real-time performance monitoring to optimise participation.


Our team delivered a targeted event marketing campaign across YouTube, Google, Facebook, Instagram, and more. Through audience-driven content, engaging promotional videos, and strategic optimisation of their digital presence, we helped Gellibrand amplify their reach and drive high engagement. Data-led performance tracking allowed us to fine-tune the strategy and boost interest and attendance consistently.


We created visually compelling, brand-aligned promotional assets that brought Gellibrand’s messaging to life. From videos and social media graphics to posters and banners, every creative was designed to resonate with their audience and generate buzz across digital touchpoints. We also advised on the best placement and usage of these materials to maximise visibility and impact.

Gellibrand Support Services

Industry

Digital Marketing, Marketing Automation, Web Design Services, Branding, Web Development Services


Services

With over two decades of industry experience,

 approached Planet Media to craft a fresh brand identity and establish a digital presence that truly reflected their mission, values, and expertise. Their goal: to connect meaningfully with their target audience, increase visibility, and streamline their marketing efforts. We began by building their brand from the ground up — developing a clear, professional visual identity paired with messaging that spoke directly to both individuals and organisations seeking career guidance. From there, our team designed and developed a modern, intuitive website tailored to their audience’s needs, with a focus on seamless navigation, compelling content flow, and strong calls to action.

Through strategic design, development, and optimisation, we helped 

 strengthen their digital presence, elevate brand awareness, and position themselves as a trusted authority in the career development space.

 strengthen their digital presence, elevate brand awareness, and position themselves as a trusted authority in the career development space. The result of what we did was a cohesive, conversion-ready brand presence that reflects who they are and gets results.

13% Increase in Average Tracked Keyword Positions

 to bring their brand vision to life and accelerate their digital growth. From strategy to execution, we delivered a fully integrated solution tailored to their unique business needs.

 that captured their nurturing, purpose-led mission. Drawing from audience insights and competitive research, we crafted the 'Nurture' concept — a soft, approachable visual identity anchored in pastel orange — that now serves as the cornerstone of their brand.

To ensure that their digital experience matched this thoughtful branding, we led a user-centric 

, developing seamless user flows and wireframes to enhance the booking experience. We then brought this to life through 

 building a clean, responsive website that performs as beautifully as it looks — optimised for speed, search, and user engagement.

 allowing Transform Career Services to save time, track user behaviour, and streamline lead nurturing across their touchpoints.

, combining paid social and Google Display Ads to increase visibility, drive qualified traffic, and generate leads, helping them reach the right people, in the right places, at the right time.

Transform Career Services

The Coalition of Peaks is a not-for-profit organisation dedicated to improving the lives of Aboriginal and Torres Strait Islander people. They are a representative body comprising of community-controlled peak organisations. The Coalition of Peaks is currently working with the government to develop a new national agreement on Closing the Gap. This is aimed to minimise the disparity between the life situation of Aboriginal and Torres Strait Islander people and other Australians.

The challenge for The Coalition of Peaks was that they did not have a website of their own. Some of their efforts were piggybacking off of one of their members’ sites, NACCHO, but this was not enough. The organisation was growing, and they needed a unique web presence to engage with the community and showcase their work.

The Coalition of Peaks were looking to create a website that more effectively reaches their audience of Aboriginal and Torres Strait Islander People. They required a balance between a professional look which was also engaging and inclusive for the audience, without compromising on design.

We worked closely with the stakeholders at the Coalition of Peaks to ensure that we understood their vision and requirements for the new website. This involved seeking approval from high-level stakeholders. We took the time to understand their business goals and target audience of Aboriginal and Torres Strait Islander people and their members.

We worked with stakeholders to understand their style preferences for the site design and create a website that was tailored to their exact needs

Ongoing design changes were perfected until the client requirements and ideal look and feel were achieved

Throughout the project, we openly communicated with stakeholders with unlimited email and phone support

We created a website for Coalition of Peaks which integrated visual elements to represent Aboriginal and Torres Strait Islander culture, to effectively draw in the target audience’s attention. We worked closely with Aboriginal designers to represent a strong brand for the Coalition of Peaks. An illustrative style was used to present all design elements in an engaging manner through the website.

Incorporated brand elements like cultural patterns and textures

Stylised text-based forms, pamphlets and materials provided by the client

The website design had to be engaging for its audience, with colour, patterns and engaging imagery. We used many images on the website, which were provided by an Aboriginal artist, in combination with strategically arranged text boxes to present the content to the audience in an engaging manner. We had to find a balance between corporate and cultural in the design, which we achieved by working closely with the Coalition of Peaks' stakeholders.

Audience engagement was improved by structuring the content on the website into a well-thought-out design

Using rounded corners and circles to mimic the branding design elements

Designed using interesting shapes and engaging backgrounds

Many unique brand design elements were used throughout the website to elevate the look and branding of the organisation

A number of illustrations were used to present detailed content in a captivating style

Balanced creative and interactive visual elements with essential content

Once the website design was approved, we moved onto the HTML mock-up of the website. We created the browser experience of the website and continued to make improvements according to the requirements and preferences of stakeholders. We integrated many documents into the website to provide the audience with relevant information to the target audience.

Resource section with document upload capability

Potential for the members portal to be integrated in the future

Interactive mouse over elements to engage the audience

Expanding circle design was used to highlight buttons on the navigation panel

User-friendly and highly visual navigation

Optimisation across devices including mobile devices

A pulsing feature was used in the design displaying the national members of The Coalition of Peaks 

To give the Coalition of Peaks' website the interactive and creative feel, they needed engaging elements to reach out to their audience. We developed their website according to their design styles and added website features to elevate the content.

Integrated an audio feature for snippets of the website spoken in different native Aboriginal languages

Once the Coalition of Peaks website went live, we gave full control to the organisation's stakeholders. We provided relevant project stakeholders with training for website management. This was to help them efficiently manage and add new content to the website regularly.

Throughout the ongoing support period, we provided ongoing monitoring, maintenance and bug fixing for the new Coalition of Peaks website:

Client name: Coalition of Peaks

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