Computer Parts

Our Client

Computer Parts, as the name suggests - is a leading computer parts provider in Canberra. It is the third business venture of Mitchell PC Repairs, for whom we provided Branding, UI Design, UX Design, Website, SEO, Digital Marketing and Social Media Marketing services. Mitchell PC Repairs has 20 years of experience in providing the Canberra community with quick, reliable and quality services. Computer Parts offers services that include testing your new computer, installing an operating system of your choice and including all the software components along with it.

Their Challenge

Computer Parts was a new venture and therefore the brand needed an identity, i.e., a logo.

They also required a new website with a contemporary design and a friendly user experience. They also needed the website design to be eye-catching and SEO friendly.

Our Action

We carefully collaborated with the client and stakeholders to make sure we understood their requirements. These included:

Their vision and specifications for the new website
Business objectives and target audience
A design that complements their brand
A logo that represents their identity

We worked on several aspects of the website during the project, including

Logo Design

Computer Parts was a new venture within the business and had no previous logo. Since Computer Parts is a business extension of its parent business, we tried to tie the logo in with that of Mitchell PC and Axis Digital to keep each brand consistent. The icon uses simple line work to resemble Mitchell PCs and incorporate the same typography and colours.

UX Design

A well-structured user experience was a priority for the client. We made sure that the website had an elegant and royal appearance with adequate opportunities for potential clients to reach out, including a clear call to action and bold imagery. We also added a booking feature to the website which made it easier for the clients to choose customizable products. Altogether, we helped to improve the user experience of the website and made it customer friendly.

UI Design

Our team decided to design a whole new website that satisfied all of their requirements. We came up with a distinctive website design that has a polished appearance with contrasting colours. Our experts were able to display their USP, emphasising Computer Parts services.

Ongoing Maintenance and Support

After completing the website, our team is closely observing the website performance and constantly optimising the website to improve the SEO performance.

In the process of building a brand identity for Computer Parts, we carefully curated its social media feed to depict a sense of cohesiveness in the designs for their posts with their other brands. We primarily used platforms such as Facebook to communicate with their current and potential audience.