Holiday Marketing Strategy

Holiday Marketing Strategy

Ready to make your registers ring this holiday season?

The holiday season is upon us again! It’s time to build a strong, multi-channel marketing campaign to stand out from the crowd. Don’t know what goes into a successful holiday marketing strategy? Or just want some ideas to freshen up existing ones? Read on to find out more.

Pre-Holiday Planning

Get your holiday strategy squared away before season starts

Learn More

Holiday Marketing Strategy

Find out how to reach new customers (and keep old ones coming back for more) with our specialist campaign management

Learn More

Our team’s top tips

Get an effective, multi-channel strategy that delivers the results you’re looking for.

icon

Outthink your competition.

When it comes to effective holiday marketing it’s all about identifying which channels  generated a good ROI and minimising spend in those that didn’t.

You can’t reach everyone. Before you start your seasonal spend, take some time to consider. Who are the people that are important for your goals & how are they engaging with you now? What time of the day/week do your customers typically convert? Where does your traffic come from?

Whether you’re looking at increasing your holiday spend, or just want to use your existing  budget better, focusing in on these questions will help guide effective content & distribution spend for the 2018 holiday season.

icon

Retarget, retarget, retarget…

Gone are the days of people buying as soon as they see a good ad (if they ever existed in the first place…) With the sheer volume of content available, it’s important to retarget potential customers to make sure your offering stands out from the crowd. Display, search, social media, email & SMS campaigns are just a few opportunities to consider.

Pro tip: once you have enough engagement data to identify high-value customers, use that to build lookalike audiences. This can serve as a really cost-efficient way to find new sales opportunities.

 

icon

Do you know where your sales are coming from?

As customer journeys lengthen, it’s not enough to distribute your content and hope for the best. You need to know which channels & creative content are generating sales opportunities.

This is where attribution modeling comes in. First touch, last touch, simple decay… There are a lot of models to choose from! Here’s why it matters. If you use a last touch attribution model, all of the credit for the sale goes to the last piece of content your customer saw before converting. This can be problematic as it ignores the content that got people to a place where they’re ready to convert, potentially leading to underfunding vital parts of your sales funnel. 

Want to discuss your options? Feel free to give us a call! We’re always happy to help out.

 

 

Your Holiday Checklist

Once the holiday rush begins, it’s hard to make room for anything else! Make sure you have the basics sorted before you go live.

  • Set clear campaign goals
  • Choose which tactics/channels you’ll focus on this season
  • Decide on your attribution model
  • Set up a marketing calendar
  • Design creative content
  • Set up responsive campaign landing pages
  • Make sure campaign tracking is up and running
  • Create retargeting pools

Holiday Strategy

Brick and mortar? Pure play? A bit of both? We’ll help you think about different ways to entice new customers & extend existing relationships for a joyous holiday season.

 

Creative

Stand out from the crowd with seasonal visuals and emotive copy that conveys your key messages & resonates with your audience.

Targeting

Identify the people you need to reach to achieve your holiday goals.

Measurement

Find out which metrics will allow you to track your campaign goals (and how to measure them).

Get A Quote

=