Eight world-class artists. Two shows. A once in a lifetime experience. Bravissimo Productions was bringing global dance superstars to Canberra all the way from Russia, Cuba, Korea & America. These nine world-famous artists had captivated audiences around the globe, but the Canberra market was proving a challenge.
The problem? Market awareness. Ballet companies like the Bolshoi are world-renowned in the ballet community (but not world-renowned in Canberra). We needed to drive awareness for ticket sales in just 40 days.