Pakenham Hydroponics – eCommerce

Melbourne's One-Stop-Shop for Hydroponics

Our Client 

Pakenham Hydroponics is a leading hydroponics store located in Victoria, showcasing an extensive range of quality products for organic and hydroponic gardening. Pakenham Hydroponics is a one-stop-shop for all the knowledge and tools required to create and maintain a variety of outdoor and indoor gardens.

Their Challenge 

The challenge for Pakenham Hydroponics was recreating their website to give it a fresh new look while keeping the modern feel of their brand. Their previous website lacked structure and balance in its design, giving customers a disjointed experience when shopping online. Their new eCommerce website had to be more disciplined while still engaging to their audience to increase conversions. Overall, Pakenham Hydroponics needed a more streamlined look and feel.

Our Approach 

Client Relations

We took the time to understand their business requirements and target audience of people who have an interest in gardening. We consulted them at every stage to ensure their requirements were met.

  • Understanding of target audience and business objectives 
  • Ongoing open communication via email and phone calls
  • Regular project management updates 
  • Project planning advice and technical support

Our Solution: Website Design

Design and Branding

We refined the branding of Pakenham Hydroponics to look more modern, resizing the logo to balance the brand elements. We used brand colours throughout the website, giving a clean eCommerce experience.

  • The website now has a focus on the black background
  • The image to text ratio on the logo was reduced to make the image appear smaller next to the name, to give a more put together, smarter appearance
  • We kept a simple style of design for the majority of the website

User Interface Design (UI)

We improved their old front end look with a cleaner, more cohesive design. For example, the black colour in the branding was emphasised in the background to give a sophisticated look, with highlights of their blue and green brand colours.

  • Created a cleaner, more logical homepage design
  • Implemented a more simplified overall design
  • Utilised brand colours

User Experience Design (UX)

We created a better-structured layout to give a more professional and organised user experience for customers. We designed the site to be user-friendly through minimal clicks leading customers from browsing to purchase and logical product categorisation.

  • Increased engagement through simplicity 
  • Implemented subtle mouseover effects
  • Seamless user experience in both mobile and desktop

Custom Shopify Development

Like all of our website projects, we developed Pakenham Hydroponics’ new website theme from scratch. This custom theme development accommodates requirements such as systematically organising their products and other website content. 

  • Custom theme development
  • Shopify transition

Product Management

Our client was transitioning from Magento to Shopify, so we gave them a hand in managing their products. Products were better arranged in a less cluttered way to help the audience find what they need through a logical customer journey. 

  • Product catalogue 
  • Product migration
  • Categorisation of products
  • Product structuring
  • Warehouse management consultation
  • Delivery management
  • Management consulting and advice


Our full website solution included various integrations to make sales simpler for Pakenham Hydroponics. We talked to our client through their options and needs before integrating different accounting, shipping, and payment solutions.

  • POS integration
  • Accounting integration
  • Newsletter integration 
  • Payment integrations: PayPal, Visa and Mastercard 
  • Customer login to access order status and wishlist 
  • Measurement and weight planning assistance for shipping
  • Delivery management


Once the website was approved, we conducted thorough testing across the site to make sure everything was running smoothly for maximum sales.

  • Comprehensive website testing
  • Mobile optimisation testing across different devices

Ongoing Support & Maintenance

We don’t leave our clients hanging. Pakenham Hydroponics received two months of support and website maintenance once their website went live.

  • 2 months support
  • Website bug fixing
  • Cloud hosting
  • 24/7 security monitoring

Backend Training 

Along with backend support, we trained the administration staff at Pakenham Hydroponics in using their brand new website to take care of the day to day management themselves. 

  • An all-inclusive support training document 
  • Content management training
  • Customer management training
  • Order management training

Digital Marketing for eCommerce

We worked with Pakenham Hydroponics once their website went live to give their new website the leverage it needed after the re-build. We supported them for the best foot forward with digital marketing services for eCommerce. 

  • SEO management 
  • Digital marketing
  • Search marketing
  • Ongoing maintenance and support
  • Regular reporting

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