Coral Swimwear – eCommerce

Slay It Wearing Coral's Hottest Swimwear

Our Client

Coral Swimwear is a Melbourne startup that sells beautiful swimwear for women through their online store. Their bikini styles are inspired by the latest trends from beaches in Brazil and Argentina as well as Australian landscapes and wildlife. Coral Swimwear’s flattering designs make women feel fabulous while they are creating great lifelong memories in the sun.

Their Challenge

Being a new startup company, Coral Swimwear did not yet have a website when they came to us for help. Coral Swimwear required a full eCommerce solution to sell their upcoming products. Armed with a logo and a want to create a quirky website for unique bikinis, we helped Coral Swimwear to create a simple yet engaging eCommerce site.

Client Relations

Our Approach

We worked closely with Coral Swimwear to understand their products and target audience of a youthful female demographic. We supported Coral Swimwear in each step to make their plans into reality, from organising products to creating a clean website design, made for selling.

  • Understanding of target audience, business objectives and the branding
  • Ongoing open communication via Skype, email, and phone calls
  • Regular project management updates
  • Project planning advice and technical support

Our Solution

Website Features

Custom Design and Branding

  • We created a customised website that communicates the branding of Coral Swimwear
  • The style of the website expresses a quirky brand personality within a minimal design
  • Muted colours of pale blue and orange/pink were used throughout the site
  • The website content was designed to portray this quirky feel of the brand

Our Solution

User Experience Design (UX)

We created a user experience that gives a seamless purchasing journey for customers on various devices. We aimed to catch customers with subtle mouseover elements and engaging scrolling images.

  • Simple, easy-to-navigate website flow
  • Mobile optimisation
  • Automatic image scrolling for higher engagement

User Interface Design (UI)

The clean front end design for Coral Swimwear was strategically created to increase audience engagement to entice potential customers. We managed and optimised the product photos and photography provided by the client, and then strategically arranged them into the website to give a clean yet creative feel.

  • Incorporated branding into the overall design
  • Simple, clean, but modern user interface design
  • Photography management and optimisation

Custom Shopify Theme Development

We developed a custom theme for Coral Swimwear to suit their branding and appealing to their female target audience. We integrated our tailored design to Shopify on the backend for a full eCommerce solution.

  • Shopify theme development
  • A minimal design to create an uncluttered theme
  • Coordinated the theme with product photography provided by the client
  • Theme designed in accordance with products and branding

Product Management

Once we received them, we categorised the swimwear products provided by the client into different styles and designs. We helped to manage the products from product photography to purchase, making sure everything was arranged into a neat structure and well optimised.

  • Website planning and consulting
  • Product migration
  • Categorising the products
  • Structuring the products


To help drive traffic from social platforms, we integrated Coral Swimwear’s Instagram feed into the website to engage the audience with the products. Shopify was integrated into the website with all products organised and ready for purchase.

  • Customer individual account: access to order history and wishlist
  • Newsletter subscription integration
  • Social media feed integration
  • Australian Post integration
  • Measurement and weight planning assistance for shipping
  • Customer feedback form


Once the website was approved, we conducted thorough testing across the site. To ensure everything was ready for maximum impact in the market, we tested the site across mobile and desktop devices.

  • Comprehensive website testing
  • Mobile optimisation testing across different devices

Ongoing Support & Maintenance

Like all of our projects, we gave Coral Swimwear ongoing technical support. This included website maintenance once their website went live as well as basic SEO.

  • 2 months of ongoing support
  • Website bug fixing
  • Cloud hosting
  • 24/7 security monitoring

Backend Training

Once the website went live, we spent time training our client in backend administration for the website. With a full training document, Coral Swimwear can manage the backend of the website by themselves.

  • All-inclusive support training document
  • Content management training
  • Customer management training
  • Order management training

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