Client name: ACT Foam & Rubber
ACT Foam & Rubber is a locally owned Canberra business specialising in foam, rubber, and upholstery supplies. While ACT Foam & Rubber had a strong reputation in its industry, its website didn’t reflect the quality and expertise of the business. The site lacked a clear brand identity, had a basic structure, and wasn’t equipped with the right tools for managing inventory, shipping, and customer orders. They needed a complete makeover to create a professional online presence that would better serve their trade and retail customers and streamline the purchasing process.
We worked closely with ACT Foam & Rubber to fully understand every aspect of their business, including workflow, market positioning, and marketing objectives, while also researching their target audience of trade and retail business owners and employees to design an e-commerce solution tailored to their needs, maintaining ongoing open communication through in-person meetings, emails, and regular phone calls, providing continuous project management updates, and offering planning guidance and technical support throughout the process.
User Experience Design (UX)
ACT Foam & Rubber needed an effective website that allowed users to easily browse their wide variety of products. We focused on improving the overall user experience, making the site intuitive and engaging for visitors. To achieve this, we simplified the product categorisation, implemented a detailed navigation panel, and structured the site layout and content for clarity. Additional features such as a zoom-in function on product images, easy-to-read fonts, and an auto-scrolling display of related products were integrated, helping customers explore the site comfortably and efficiently.
User Interface Design (UI)
The website conveys their unique brand and a vibrant palette while also maintaining professionalism. The design was simple but had a modern user interface. It clearly communicated their unique and revitalised brand identity. The website features a bright, unique yellow theme that conveys a cheerful mood while maintaining a professional design with a strong industrial appeal.
Integrations
Our eCommerce solution for ACT Foam & Rubber included integrations to simplify the buyer's purchasing journey. This included tailored features such as customer login portals and multiple payment gateways to improve user experience. We used inventory management and delivery management to streamline order processing and stock monitoring processes.
- Customer login portal
- Delivery management
- Payment gateway integration
- Supply and inventory management
- eBay integration
- Direct call button integration
Testing
Once the website was fully approved, we conducted comprehensive testing to ensure every feature worked smoothly and the site was ready for sales. This included thorough functional testing and mobile optimisation across different devices, providing a seamless experience for all users.
Ongoing Support & Maintenance
After the website went live, we provided two months of ongoing support and maintenance to give ACT Foam & Rubber the best start with their new platform. This included bug fixing, regular website upkeep, cloud hosting, and 24/7 security monitoring to ensure the site remained fully operational and secure for both parties.
Since going live with their revamped website, ACT Foam & Rubber has grown significantly. With an online presence that is streamlined for both front-end and back-end users, our client saw an increase in efficiency with workflow and more sales. Their website now effectively presents their expertise in foam and rubber products, gaining them the following results:
- 759% Increase in Online Sales within 3 months
- 452% Increase in Average Order Value
- 48.2% Increase in Online Store Sessions
- 28.5% Decrease in Website Bounce Rate
