Client name: Nxt IT Solutions
Nxt IT Solutions is a locally-owned technology services company based in Canberra, Griffith, and New South Wales. With a combined team experience of over 70 years, they specialise in delivering customised IT solutions, including software technologies and hardware products, to help businesses stay up to date and secure.
Despite their expertise, Nxt IT Solutions’ previous website was a basic template with limited functionality and content that didn’t fully convey their capabilities. Customers struggled to find information, and the site failed to position them as a trusted, professional IT services provider. In addition, there was a need to build brand awareness and engage a professional target audience via social media while driving traffic to the website and generating relevant leads.
Our strategy focused on modernising Nxt IT Solutions’ digital presence across both their website and social media platforms. We aimed to showcase their expertise, streamline information access for potential clients, and increase brand awareness through targeted content and paid campaigns.
We conducted detailed market research to understand the competitive landscape and audience expectations. This informed a multi-channel strategy involving website optimisation, social media management, paid advertising, and local SEO. The goal was to improve online visibility, foster audience engagement, and drive qualified leads.
Website Optimisation
We redesigned the website with a clean, professional interface, improving navigation and content structure to help clients quickly find relevant IT services. Information was organised to support the customer decision-making process, with clear calls to action throughout the site.
Search Engine Optimisation
Local SEO was applied to target audiences in Canberra and NSW. Advanced keyword planning and on-page optimisation improved search visibility and organic traffic. SEO best practices were implemented throughout the site, helping Nxt IT Solutions rank higher in local search results.
Paid Advertising
We executed PPC and display advertising campaigns to drive targeted traffic. Retargeting campaigns were implemented to engage potential customers at different stages of their journey, nurturing leads until they were ready to convert.
Social Media Management
Facebook, LinkedIn, and Instagram accounts were launched and optimised with custom graphics reflecting the brand identity. Ongoing weekly content, including educational and promotional posts, increased brand awareness and audience engagement. Social listening and active engagement positioned Nxt IT as a trusted IT services provider.
Social Media Advertising
Custom-designed display ad creatives and engaging ad copy were produced for Facebook and Instagram. Paid campaigns were monitored and optimised monthly, with reports assessing performance, engagement, and reach to ensure continuous improvement.
- Up to 5.75% engagement on Facebook
- 220 organic followers on Facebook in under 50 days
- Reach rate of up to 258% on Instagram
- Paid campaigns generated 68,004 impressions
