Homemakers Furniture Store – Digital Marketing
Our Client
Homemakers Fine Furniture and Bedding is a premium Australian furniture brand, offering a wide range of luxury homewares to discerning buyers. A group of independently owned furniture and bedding stores in Australia, Homemakers offers products of unmatched quality and workmanship. The company has a strong presence across the country with over 70 dedicated stores but lacked brand awareness in the Canberra market. When they were opening a second store, Homemakers Furniture came to us to drive awareness for the Grand Opening Celebration.
Opportunities for Growth
Canberra is a high-value market, with one of the strongest and most stable economies in Australia. It’s also a very competitive market, with several well-established, high-volume furniture retailers present. Homemakers Furniture Store wanted to generate a high amount of foot traffic during the grand opening of their Canberra store. Homemakers Furniture Store was looking to increase traffic for their website, as well. Throughout the year, they wanted to use winter and summer campaigns to clear out seasonal stock. Increasing foot traffic using paid campaigns was a priority too, and they needed expert marketing support to make that happen.
Our Solution
Our Approach
We designed a multi-channel marketing campaign to target existing and potential clients to raise awareness for the Grand Opening Celebration. Our team carried out Google Adwords campaign planning and execution, designed and developed a bespoke campaign landing page, and ran social media & display advertisements.
Search Marketing
- Our skilled SEO team conducted thorough keyword planning to boost visibility
- We used strong search marketing strategies to increase brand awareness by instantly reaching a high number of clients
- We used search engine marketing tactics to drum up brand awareness in the Canberra market
- We optimised the Google My Business page for Homemakers Furniture to increase the number of audiences finding the website and store through local searches
Social Media Advertisements
- We designed a multi-channel marketing campaign to target existing and potential clients to raise awareness for the Grand Opening Celebration
- We implemented campaigns for seasonal stock clearances to increase sales online and in physical stores
- Carousel ads were used to draw in audience attention, generating brand awareness and website traffic
- Video advertising campaigns were used on YouTube to effectively generate engagement and increase online demand from new audiences
Display Advertising
- We carried out display advertising campaigns to target specific audiences to effectively generate relevant traffic to the website
- We worked together with the client and design team to generate engaging ad creatives that successfully caught the audience’s attention
- We utilised retargeting tactics with display ads to increase audience conversion rate
- We planned and executed Google Adwords campaigns to support our advertising strategy
- Our team designed and developed bespoke campaign landing pages which increased conversions
- Localised ad campaign management increased website traffic from a local audience while increasing foot traffic to the new physical store
Our Results
Search Ads
- Increased ad clicks up to 207% within the first 12 days of the campaign
Video Campaign
- View rate of 22.10%, 7.1% above the industry average
- Decreased campaign cost by 37% and increased reach to new users by 7% within 17 days
Display Ads
- 1,694,434 impressions within the first week
Strategic Digital Marketing
Dynamic, data-driven campaign development, designed to convert
Strategic Digital Marketing
Full service ad campaign management, optimisation & distribution
Strategic Digital Marketing
Engaging ad designs & copy content tailored to the target audience
