Homemakers Fine Furniture and Bedding is a premium Australian furniture brand, offering a wide range of luxury homewares to discerning buyers. A group of independently owned furniture and bedding stores in Australia, Homemakers offers products of unmatched quality and workmanship. The company has a strong presence across the country with over 70 dedicated stores but lacked brand awareness in the Canberra market. When they were opening a second store, Homemakers Furniture came to us to drive awareness for the Grand Opening Celebration.
Canberra is a high-value market, with one of the strongest and most stable economies in Australia. It’s also a very competitive market, with several well-established, high-volume furniture retailers present. Homemakers Furniture Store wanted to generate a high amount of foot traffic during the grand opening of their Canberra store. Homemakers Furniture Store was looking to increase traffic for their website, as well. Throughout the year, they wanted to use winter and summer campaigns to clear out seasonal stock. Increasing foot traffic using paid campaigns was a priority too, and they needed expert marketing support to make that happen.
We designed a multi-channel marketing campaign to target existing and potential clients to raise awareness for the Grand Opening Celebration. Our team carried out Google Adwords campaign planning and execution, designed and developed a bespoke campaign landing page, and ran social media & display advertisements.