Wash Daze is a family-owned, self-serve laundromat in Queanbeyan that also features dog washing facilities. Wash Daze provides a convenient and affordable way for customers to get their laundry done with fast, easy to use premium quality washing machines. They have environmentally friendly washing detergents and softeners available, as well as wash, dry and fold services upon request. Not only do they cater for your laundry needs, but they also have services for your pets like pet item washing machines and twin dog washing stations.
Originally known as simply “Queanbeyan Laundromat”, Wash Daze was looking to create a website that would best communicate their services to customers. They needed to have more than just a Facebook page to stand out as one of the best laundromats in Queanbeyan. They needed a website and a proper brand identity, including logo design services. Our client wanted to brand their business to better suit their services, with the future scope to expand their laundry services to different areas of Canberra and beyond.
We took the time to understand the scope of the project for Wash Daze and their potential for growth. We worked closely with stakeholders with open communication to ensure we understood and collected all of their requirements from branding to going live. We understood their business model, goals, and the needs of their customers to help inform the content structure while taking into account the design preferences of our client.
Changing from just being known as ‘Queanbeyan Laundromat’, we supported the team at Wash Daze with naming services for their business. With plans to expand the business in the future, they needed a name that could represent the franchise.
Not only providing branding and logo design services, but we also helped to generate name ideas. Our clients wanted a catchier, on-trend name to make the brand more appealing to customers. We presented our clients with some new logo designs and adjusted them according to the brand’s new colours. We designed a charming logo that was well suited to the brand and client requirements, providing the client with multiple different design options to choose from in the process.
Using the new brand name and design elements from the logo, we created a user-friendly website that has a clean and welcoming look. This professional approach also aims to reflect high-quality facilities as well as provide useful information about the facilities. The simple design of the website makes it efficient for potential store visitors to easily find and consume the right information about Wash Daze’s services, as well as prominent calls to action. We made all the relevant fields updatable in the back end in case of any changes to pricing or facilities.
The site is simple and fresh, with subtle effects to enhance the user experience. Fast loading speeds and image scrollers are complemented by subtle mouse over effects on buttons. Wash Daze’s services are well presented in the ‘Services’ page of the website, emphasising the efficiency of the available services. We placed a special focus on the newly introduced facilities available for pets, to increase the awareness of this facility among customers. Since Wash Daze has the intention of expanding the number of stores they have, the store map was integrated into the website in a way that allows more stores to be added in, at a later date.
As we do for all our clients, we provided 2 months of support after launching the Wash Daze website. This includes 24/7 monitoring of the website, maintenance, and backend training for their administration staff. After the site launched, their staff could manage the backend of the website and add or change content easily.
We provided ongoing monitoring, maintenance and bug fixing for Wash Daze during the support period. They also came on board to work with us for digital marketing and social media services.