Murrumbateman Progress Association – Development
Our Client
Murrumbateman Progress Association (MPA) is a community based, not-for-profit organisation that supports the Yass and Murrumbateman region in New South Wales. They provide legal and statutory cover and support to assist members in their community with rural activities and improved standards of living. The organisation supports the ongoing growth of the town and urges residents to get involved as a part of the local community.
Their Challenge
MPA did not previously have a website. They were looking to create a custom website for their organisation to keep the members of their community updated with news and upcoming events. The organisation also had to ensure that the various groups associated with MPA were represented through the website. Their new website needed to maintain the consistent feel of their branding with an approachable community-minded feel, and demonstrate the various ways that the organisation works to support the community.
Client Relations
We worked closely with stakeholders from MPA to discuss their website requirements and ways to increase community engagement. We ensured that we thoroughly understood the branding of the client and their target audience.
- Conducted extensive requirement gathering to ensure all requirements were met
- Ensured understanding of all style preferences and functionality requirements
- Organisational goals and target audiences were taken into consideration when designing the website
- Continuous improvements were made according to client requests until they were completely satisfied
- Open communication with stakeholders
- Regular project management updates
Branding and Website UI Design
We approached the design of the new website to give a professional yet approachable design that aligned with the MPA’s branding. The new website for the organisation featured an intuitive structure and visuals of colourful overlays constructed from various rectangular elements of different sizes.
- Muted green, yellow and blue colours used throughout the website convey the community-centric values of Murrumbateman Progress Association
- Concise text content alternating with bold, coloured headings and images were used to increase audience engagement
- Website branding strengthened by using the windmill motif from the organisation’s logo
- Carefully balanced images with content and branding elements
UX Design and Integrations
Once the website design was approved, we created an HTML mock up for the Murrumbateman Progress Association website. We optimised the user experience with engaging elements such as parallax features on images and social media feeds, as well as subtle mouse over effects. Our design successfully increased community engagement, giving a clean and easy to navigate community platform that was also easy for staff members to edit from the backend.
- Parallax feature used to make images more engaging with on various pages of the website
- We prominently highlighted the groups associated with MPA through the navigation panels
- Represented groups by adding supporting external links that led to their official websites, so that interested users could gain more information
- A news and events page was incorporated into the website to keep the audience updated with what is happening
- Email subscription integration further increased community engagement
- Social media feed integration allows the audience to directly engage with the organisation
Project Handover
Once the website went live, we supported MPA’s website for 2 months. Project handover also included backend training for staff to easily manage content changes in the backend on their own and a comprehensive backend reference document for staff members to refer to.
- 2 months of ongoing support
- Website backend training
- Training documentation
Ongoing Support
As a part of the ongoing support period, we also continued to work with Murrumbateman Progress Association for basic SEO, optimising their website performance and to gain visibility. This support included 24/7 monitoring and bug fixing as well.
- Basic SEO
- Meta title and meta description migration
- On-page and off-page optimisation
- 24/7 website monitoring
Adaptive To Any Device
Responsive web design which adapts to all devices
Mobile Optimised
Streamlined user experience across various browsers
