A new site structure makes it easier for visitors to find products that suit them.
Works seamlessly on all major web browsers, tablets and phones.
The Botanical Bookshop is a treasure trove of beautiful, educational books, gifts and souvenirs inspired by Australia’s diverse plants and wildlife. In fact, their product range was so large, that it made it challenging for customers to find what they were looking for online. They needed a fresh, clean and crisp new look for the site – one that would clearly direct users to where they want to go.
Taking into account the bookshop’s distinct brand, we created a new, user-friendly design for the website. Striking visuals coupled with structured categarisations of products, the site is now as easy to navigate as it is inspiring. We also made sure the users’ journey from homepage to purchase is as effortless as possible with the right checkout design and integrations.