A member of a larger multinational organisation, StorageTek is an Australian-owned, storage solution company. StorageTek operates a state of the art manufacturing facility established in China. Their range of StorageTek products prioritise functionality, durability and customisation in their designs, which offer storage solutions for tradespeople and various worksites. The extensive range of storage solutions available at StorageTek consists of industrial racking, shelving, cabinets, customisable storage cases, case frames and more.
The challenge for StorageTek was to get the word out about their brand. They needed another channel to tell potential customers about their quality products. The way to do this was by engaging their clients through social media and promoting products that don’t often generate high engagement with buyers. We planned to use social media to increase brand awareness.