Bravissimo Productions – Social Media

Captivating Audiences with Global Dance Superstars

Our Client

Eight world-class artists. Two shows. A once in a lifetime experience. Bravissimo Productions was bringing global dance superstars to Canberra all the way from Russia, Cuba, Korea & America. These nine world-famous artists had captivated audiences around the globe, but the Canberra market was proving a challenge.

Their Challenge

The problem? Market awareness. Ballet companies like the Bolshoi are world-renowned in the ballet community (but not world-renowned in Canberra). We needed to drive awareness for ticket sales in just 40 days.

Our Strategy

  • To boost the number of ticket sales within just 40 days, we needed a strong strategy
  • We designed a multichannel campaign to quickly boost awareness and increase sales
  • We chose to utilise a mix of social media, email and search engine ads to implement a number of ads that targeted various target audiences

Our Solution

  • Due to the limited timeframe, we rebranded existing content and launched intensive display, email, Google Adwords and social media campaigns
  • We developed a new campaign landing page for Bravissimo Productions
  • A new campaign video was created and produced to spur sales leads
  • Our social media team carefully planned and executed intensive Facebook & Instagram campaigns to drive both paid and organic awareness, setting the Gala up for success in future years by growing the production company’s following.

The Results in Just 40 days

Social Media

  • Drove organic engagement with over 1800 likes on Instagram, with content reaching a further 11,115 new accounts
  • 2,546,752 views for content on Facebook
  • Increased the company’s total social media following by 897%

Actionable Results: 

  • Increased ticket sales by 720%
  • Increased traffic to the website by 1600%