Nxt
Case Study

IT Solutions

Description

Founded on the principles of innovation and investing in great ideas, Nxt IT is a technology services company with a strong focus on delivering high level, customised solutions using a multitude of software technologies and hardware products in both Regional NSW and ACT. The locally owned business has a tech team with over 70 years of combined IT experience behind it. Delivering fast, efficient and friendly service is at the heart of their service as they harness the latest in technology to make businesses smarter and more effective.

Nxt IT wanted their website to reflect this level of professionalism. Their old website had some issues throughout the user journey. First of all, potential customers had trouble finding the page as the website was not properly listed on Google. After landing on the page, users would find the navigation challenging because of poor structure and lack of content on the site. All of this resulted in poor conversion rates. Things needed to change.

With careful user experience development and a fresh new custom design, the website now reflects the ‘ahead of the curve’ spirit of the company. Nxt IT did a complete overhaul of the content on their website, as well as its presentation, to ensure the site is now engaging and easy to navigate. The new website was also optimised for different devices and search engines, and is now properly listed on Google, making sure the company gets in front of potential clients when they’re in need of an IT services provider.

Their challenge.

  • Poor user experience didn’t drive conversions.
  • Website was difficult to navigate due to poor structure and lack of content.
  • Website was not properly listed on Google.

Our solution.

  • Fresh new custom design built from scratch.
  • Improved site navigation and device optimisation.
  • Engaging user experience.

Market Leading

Website Design

  • Form Factor
    Responsive Interface
  • Technology
    Wordpress Platform
  • Industry
    IT

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