Murrumbateman Field Days
Case Study

Event Marketing


Our Client

The Murrumbateman Field Days are a beloved event in the Yass Valley, welcoming around 18,000 visitors every year. A taste of country living for tourists, and a high-value exhibition opportunity for farming companies, the Murrumbateman Field Days are run by a dedicated team of volunteers to support the vibrancy and growth of the Yass community.

Their Challenge

Organising event bookings and invoicing at scale was taking a while and the event team were keen to reduce the administrative burden on staff. The office was moving to a new CRM tool & needed a website that integrated with all their in-house tools. They also needed a website they with an easily accessible & updatable backend to ensure content was kept up to date.

We were happy to help out and saw a few other opportunities to improve things. Their existing website was slow and difficult to navigate. We wanted to move the organisation forward into the next stage of their branding to show how special the event is, emphasise the value to sponsors, and make things easier for visitors and exhibitors to find the information they needed.

We were brought onto the project just a few weeks before online exhibitor applications were due to open. Could we build a whole new experience in just a few weeks? You bet we could. Here’s how we did it.

Our Solution

Brand identity.

A great not-for-profit website communicates who the organisation is and what they’re about right from the word go. We created a completely bespoke design for the site, carefully using their logo elements and colours throughout the site to give it a real country feel. We borrowed the windmill motif from their logo to create filtered banners throughout the site. Feature image banners showed off the event, changing for each landing page to give a good overview of the scale of the event.

CRM & payment gateway integration

We helped the team to collect data and manage events through their CRM with integrated booking forms that let the team track applications, site preferences, payment status and more. The booking form can also take online payments as soon as people express an interest with full ecommerce payment gateway integration.  As bookings are so important for the event, we also created backup redundancies in the application submission process as well, just in case of some error with the CRM tool they were using.

Easy-to-use site navigation

With visitors, exhibitors and community members all using the site, we needed to make sure it helped each group find the information they needed fast. The old site was difficult to navigate, with many pages not indexed on the navigation bar. The old menu bar was static too, with visitors having to scroll up and down to find the next page again. We analysed and completely restructured navigation bars, sub-menus & home page links to help people find resources relevant to them. We also avoided overwhelming visitors through progressive disclosure elements on each audience segment landing page.

Mobile & tablet optimisation.

With so many rural community members only using mobile phones to browse the web, we knew it was important to make the site work as well as possible across devices. We shaped each version to ensure information displayed well, interactive galleries could be swiped by fingers as well as cursors, content loaded fast, and custom effects displayed well. We even reduced scrolling fatigue by shrinking the embedded social media feeds in the site footer to icons only on the home page. It’s all about creating the best experience possible for users (and their thumbs).

Engaging user experience.

We love polishing every detail to create a unique look and feel.  Check out the custom animations on site navigation buttons, or the way the menu button transforms on the desktop version when you click. We even coded moving design elements that match your scrolling speed on the homepage in the “Know more” section. It’s polishing details like these that help engage site visitors & make the organisation stand out.

We love going that extra mile for not-for-profit teams to support their work in the community. Have a project you’d like to talk about? Feel free to get in touch.

Easy to manage

Conversion Solutions

  • Form Factor
    Responsive Interface
  • Technology
    Wordpress Platform
  • Industry