Homemakers

Homemakers
Case Study

Grand Opening Campaign

Description

Our client:

Homemakers Fine Furniture and Bedding is a premium Australian furniture brand, offering a wide range of luxury homewares to discerning buyers. The company has a strong presence across the country with over 70 dedicated stores, but lacked brand awareness in the Canberra market. When they were opening a second store, Homemakers Furniture came to us to drive awareness for the Grand Opening Celebration.

The challenge:

Canberra is a high-value market, with one of the strongest and stablest economies in Australia. It’s also a very competitive one, with several well-established high-volume furniture retailers present.

Our solution:

We designed a multi-channel marketing campaign to target existing and potential clients to raise awareness for the Grand Opening Celebration. Our team carried out Google Adwords campaign planning and execution, designed and developed a bespoke campaign landing page, and ran social media & display advertisements.

Result

Search Ads

Increased ad clicks upto 207% within the first 12 days of the campaign

Video Campaign

View rate of 22.10%, 7.1% above the industry average.

Decreased campaign cost by 37% and increased reach to new users by 7% within 17 days

Display Ads

1,694,434 impressions within the first week

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