Flyingfit Food offers nutrition-focused meal options that are freshly delivered to customers’ homes each week in Melbourne. Chef-made locally and portion-controlled, their meals have full nutritional information available to help customers reach their fitness goals. All Flyingfit Food meals are made to order with local and seasonal ingredients with a rotating menu.
Flyingfit was previously getting limited engagement and leads from their audience through social media. Their challenge was to increase brand awareness, audience engagement and website traffic through social media for their new website.
Flyingfit’s previous social media content was generic and unengaging for the target audience, so we needed a fresh approach. We improved the content strategy with more visually engaging content that generated higher engagement while promoting lifestyle and the menu on offer. We used a combination of paid and organic content to generate more leads for the website using on-brand content tailored to the target audience according to our research.