Coral Swimwear is a Melbourne startup that sells beautiful swimwear for women through their online store. Their bikini styles are inspired by the latest trends from beaches in Brazil and Argentina as well as Australian landscapes and wildlife. Coral Swimwear’s flattering designs make women feel fabulous while they are creating great lifelong memories in the sun.
Being a new startup company, Coral Swimwear did not yet have a website when they came to us for help. Coral Swimwear required a full eCommerce solution to sell their upcoming products. Armed with a logo and a want to create a quirky website for unique bikinis, we helped Coral Swimwear to create a simple yet engaging eCommerce site.
We worked closely with Coral Swimwear to understand their products and target audience of a youthful female demographic. We supported Coral Swimwear in each step to make their plans into reality, from organising products to creating a clean website design, made for selling.
We created a user experience that gives a seamless purchasing journey for customers on various devices. We aimed to catch customers with subtle mouseover elements and engaging scrolling images.
The clean front end design for Coral Swimwear was strategically created to increase audience engagement to entice potential customers. We managed and optimised the product photos and photography provided by the client, and then strategically arranged them into the website to give a clean yet creative feel.
We developed a custom theme for Coral Swimwear to suit their branding and appealing to their female target audience. We integrated our tailored design to Shopify on the backend for a full eCommerce solution.
Once we received them, we categorised the swimwear products provided by the client into different styles and designs. We helped to manage the products from product photography to purchase, making sure everything was arranged into a neat structure and well optimised.
To help drive traffic from social platforms, we integrated Coral Swimwear’s Instagram feed into the website to engage the audience with the products. Shopify was integrated into the website with all products organised and ready for purchase.
Once the website was approved, we conducted thorough testing across the site. To ensure everything was ready for maximum impact in the market, we tested the site across mobile and desktop devices.
Like all of our projects, we gave Coral Swimwear ongoing technical support. This included website maintenance once their website went live as well as basic SEO.
Once the website went live, we spent time training our client in backend administration for the website. With a full training document, Coral Swimwear can manage the backend of the website by themselves.