Capital Nordic Walking – eCommerce

Turn Walking into a Full Body Workout

Our Client

Capital Nordic Walking strives to put a smile on their clients’ faces while helping them achieve their health and fitness goals by becoming competent Nordic Walkers. They pride themselves in delivering top-quality Nordic Walking instruction ensuring that every client, no matter what their fitness level and challenges are, reaps the incredible benefits of Nordic Walking with low-impact and high-results from total-body fitness.

Their Challenge

Capital Nordic Walking wanted to appeal to a wider audience demographic with a new and improved website. Accessibility and usability were key factors in the development of the website. Focus areas were to ensure that people of all ages and backgrounds could learn about what is Nordic Walking and how to get involved, and making it simple for people to book sessions.

Our Approach

We worked closely with stakeholders at Capital Nordic Walking to understand their vision for the new website. We worked with them to understand their requirements and how to reach their audience. We had open communication with the Capital Nordic Walking team throughout the project and had ongoing meetings to ensure we were delivering with the exact vision they sought.

  • Understood website design requirements
  • Requirement gathering document
  • Understand their business goals and target audience
  • Project coordination with stakeholders to gather style preferences
  • Audience analysis
  • Open communication with stakeholders
  • Regular project management updates

Our Solution

Website Features

UI Design

The new website was completely restructured to allow the audience to easily read and understand relevant information about Nordic Walking in a short amount of time. We created a new design to represent the branding of Capital Nordic Walking well, and reflect the health benefits that they provide to current and potential clients.

  • The new structure of the website allows users to view all the information they need within a couple of scrolls
  • The branding of Capital Nordic Walking was presented using an engaging Blue and White design with accents of yellow
  • The simple, but engaging design of the website allows important information to be conveyed without overwhelming the audience

UX Design

We needed to engage Capital Nordic Walking’s audience whenever they came to their site. We implemented user experience features designed to enhance the site experience for the audience and make the booking process easier.

  • A scrolling bar feature showcases client success stories
  • Another scrolling feature showcases upcoming events and blogs
  • The process of lesson sign-ups was simplified with Shopify for eCommerce
  • The website presents all available courses to the audience in a well-arranged manner, with all the critical information they need to make the decision to book
  • Tabs are used to separate the courses into various categories which allow the audience to find what they are looking for with ease
  • An interactive course structure feature shows the audience what each session will involve so that they can make an informed purchase decision

Ongoing Support

Once the website went live, we supported Capital Nordic Walking’s new website for 2 months. We also continued to work with them for basic SEO, transitioning work from the previous website through to the new one. We provided ongoing support including 24/7 monitoring and bug fixing. Project handover also included backend training for staff to manage changes in the website easily on their own.

  • 2 months ongoing support
  • Website backend training
  • Training documentation
  • Basic SEO
  • Meta title and meta description migration
  • On-page and off-page optimisation
  • Redirecting URLs from the old website to the new website
  • 24/7 website monitoring