Located at the iconic Australian National Botanic Gardens, the Botanical Bookshop contains beautiful products inspired by Australia’s diverse flora and fauna. Their extensive product range includes Australian boutique art, books on Australian nature, gardening supplies, unique souvenirs and more.
Botanical Bookshop’s extensive product range made it difficult for site visitors to find the products they were looking for. Their interesting and diverse stock was not getting enough sales due to poor user experience. The Botanical Bookshop needed a fresh website that was designed with their branding in mind, with a well-structured layout that would direct users to exactly what they are interested in.
We ensured our full understanding of the Botanical Bookshop’s business requirements. We worked with them to improve inventory management by finding a solution that would suit the business best. We openly communicated with the stakeholders at every stage to ensure all requirements were met.
We significantly improved the user experience from Botanical Bookshop’s previous website by simplifying site navigation and refining the purchasing journey. Overall, it was more efficient with structured product categories as well as being more engaging with subtle effects.
We developed for the Botanical Bookshop a custom website with a design that corresponds with their unique branding. The combination of calm, earthy colours and the crisp design used to create a natural atmosphere set the right mood for the available products.
We held in-depth consultations with our client to find the best ways to manage their botanical products. We migrated the product catalogue and products to the new website and created updated product structures to improve site organisation.
We developed a custom Magento theme for Botanical Bookshop, which reflected their branding and accommodated all requirements. We migrated all the content from the previous website to the new one, which features a simple layout made for excellent user-experience.
Many integrations were incorporated into Botanical Bookshop’s website to improve their selling processes. We created automated shipping systems, integrated supply and inventory management systems, as well as payment gateways.
Once the full eCommerce website design and development was approved, we tested everything to assure a seamless and sales-ready experience.
We believe in supporting our clients. After the Botanical Bookshop went live, we gave them a hand with 2 months of ongoing support for their new website.
Training is a part of what we do. We gave admin staff at the Botanical Bookshop blackened training for their new website, meaning they can take care of managing the nuts and bolts of the website on their own.
We provided the Botanical Bookshop with ongoing digital marketing services to give their new website a boost in the market.