Extremely knowledgeable in their products, ACT Foam & Rubber is a locally owned business in Canberra selling competitively priced foam, rubber and upholstery supplies. This specialist store supplies to the trade industry and retail sellers in Canberra and surrounding regions.
Our client at ACT Foam & Rubber was looking for a complete makeover of their website. They wanted to establish a clear brand identity using a tailored theme design, and a more efficient inventory and shipping management system for their variety of product categories.
We worked with ACT Foam & Rubber to understand every requirement like the workflow of their business, their market, and their marketing goals. We researched their target audience of trade and retail business owners and employees so that we could adequately tailor our eCommerce solution with the needs of the organisation.
ACT Foam & Rubber needed an effective website to browse through their variety of products. We ensured that the user experience of the new website was much easier to navigate and engaging for users to browse. It was designed to help the audience feel at ease when browsing with simplified categorisation to find the products they are looking for quickly.
We created an updated website design that is appealing to the target audience and provides the professional look that meets the standards of the brand. Their unique branding and a happy mood are conveyed through the website while maintaining professionalism.
We worked with our client to effectively categorise and re-structure all products available for purchase at ACT Foam & Rubber. Our product management services improved user experience for both admin staff and customers. Buyers can now easily find the products they need, without wasting time.
We developed a custom Shopify theme for ACT Foam & Rubber to be their full eCommerce solution. With an engaging layout that reflects their brand identity, their website captures the target audience’s attention and gets them purchasing.
Our eCommerce solution for ACT Foam & Rubber included integrations to simplify the buyer purchasing journey. This included tailored features such as customer login portals and multiple payment gateways to improve user experience. We used inventory management and delivery management to streamline order processing and stock monitoring processes.
With a fully approved eCommerce website, we tested all aspects to ensure everything was working correctly and smoothly so that the site was sales-ready.
Once the website went live, we supported ACT Foam & Rubber with ongoing maintenance and support to give their new website the best start.
So that our client’s staff members could handle the daily website management on their own, we trained them in how to use the back end. This included a full document for how to use Shopify, tailored to their business.
Since going live with their revamped website, ACT Foam & Rubber has grown significantly. Now with an online presence that is streamlined for front ends and back end users, our client has seen efficiency in workflow and more sales. Their website now effectively presents their expertise in foam and rubber products, gaining them the following results: