ACT Foam & Rubber - eCommerce

Our Client

Extremely knowledgeable in their products, ACT Foam & Rubber is a locally owned business in Canberra selling competitively priced foam, rubber and upholstery supplies. This specialist store supplies to the trade industry and retail sellers in Canberra and surrounding regions.

Their Challenge

Our client at ACT Foam & Rubber was looking for a complete makeover of their website. They wanted to establish a clear brand identity using a tailored theme design, and a more efficient inventory and shipping management system for their variety of product categories.

Our Approach

Client Relations

We worked with ACT Foam & Rubber to understand every requirement like the workflow of their business, their market, and their marketing goals. We researched their target audience of trade and retail business owners and employees so that we could adequately tailor our eCommerce solution with the needs of the organisation.

Understanding of target audience and business objectives
Ongoing open communication via in-person meetings, email, and phone calls
Regular project management updates
Project planning advice and technical support

Our Solutions

User Experience Design (UX)

ACT Foam & Rubber needed an effective website to browse through their variety of products. We ensured that the user experience of the new website was much easier to navigate and engaging for users to browse. It was designed to help the audience feel at ease when browsing with simplified categorisation to find the products they are looking for quickly.

User-friendly site navigation
Detailed product navigation panel
Well-structured site layout and content
Zoom-in function on product images upon mouse-over
Easy to read content structure with simple fonts
Auto-scrolling function to showcase related products to what the user is viewing

User Interface Design (UI)

We created an updated website design that is appealing to the target audience and provides the professional look that meets the standards of the brand. Their unique branding and a happy mood are conveyed through the website while maintaining professionalism.

Simple but modern user interface
Clear communication of their unique, revitalised brand identity
Bright, unique yellow coloured theme communicates a happy mood
Professional design with industrial appeal

Product Management

We worked with our client to effectively categorise and re-structure all products available for purchase at ACT Foam & Rubber. Our product management services improved user experience for both admin staff and customers. Buyers can now easily find the products they need, without wasting time.

Product consulting
Product management
Product categorisation
Structuring of products
Product migration

Custom Shopify Theme Development

We developed a custom Shopify theme for ACT Foam & Rubber to be their full eCommerce solution. With an engaging layout that reflects their brand identity, their website captures the target audience’s attention and gets them purchasing.

Shopify platform development
Engaging theme layout
Content migration

Integrations

Our eCommerce solution for ACT Foam & Rubber included integrations to simplify the buyer purchasing journey. This included tailored features such as customer login portals and multiple payment gateways to improve user experience. We used inventory management and delivery management to streamline order processing and stock monitoring processes.

Customer login portal
Delivery management
Payment gateway integration
Supply and inventory management
eBay integration
Direct call button integration

Testing

With a fully approved eCommerce website, we tested all aspects to ensure everything was working correctly and smoothly so that the site was sales-ready.

Comprehensive website testing
Mobile optimisation testing across different devices

Ongoing Support & Maintenance

Once the website went live, we supported ACT Foam & Rubber with ongoing maintenance and support to give their new website the best start.

Two months of support
Website bug fixing
Website maintenance
Cloud hosting
24/7 security monitoring

Backend Training

So that our client’s staff members could handle the daily website management on their own, we trained them in how to use the back end. This included a full document for how to use Shopify, tailored to their business.

All-inclusive support training document
Content management training
Customer management training
Order management training

Our Results

Since going live with their revamped website, ACT Foam & Rubber has grown significantly. Now with an online presence that is streamlined for front ends and back end users, our client has seen efficiency in workflow and more sales. Their website now effectively presents their expertise in foam and rubber products, gaining them the following results:

759% Increase in Online Sales within 3 months
452% Increase in Average Order Value
48.2% Increase in Online Store Sessions
28.5% Decrease in Website Bounce Rate

Best Quality Foam & Rubber Products at Competitive Prices