Ugly Fish Optics is an affordable and stylish Australian eyewear label specialising in quality prescription and optical glasses. They provide a range of eyewear solutions with glasses and sunglasses suitable for everyone including babies, adolescents and adults. Their fashionable styles that focus on comfort and function will have pleased you from the moment you put them on.
Ugly Fish Eyewear focused on sunglasses, but they saw another potential avenue to grow their business. Ugly Fish wanted to create this new brand extension that specialises in optical and prescription glasses. They also aimed to appeal to the target audience of businesses and resellers, rather than just consumers. So, the satellite brand of ‘Uglyfish Optics’ was born, and we worked with the team at Ugly Fish to create it.