One of Canberra’s leading retailers for discounted premium furniture, The Clearance House stocks a huge number of clearance furniture at unbeatable prices. They offer immediate delivery and product satisfaction guarantee and consider price offers on all products. Their premium furniture stock is amazing quality with prices like 50% off RRP that are hard to beat!
The Clearance House wanted to increase their sales and needed marketing support to make that happen. They realised that there was a potential to bring a higher amount of foot traffic to their store and to attend their furniture auctions. Using regular advertising campaigns on social media and through search marketing, The Clearance House has continually seen the increase in their sales.
As a clearance furniture store, The Clearance House constantly strives to give the best prices to quality furniture. To highlight the focus of being a clearance furniture store, we created a simple website landing page for The Clearance House. This was designed to provide consumers with some key information they would need to visit stores, such as the opening time and location maps.
With a website ready to go, we helped The Clearance House by optimising the website for SEO. With meta titles and meta descriptions taken care of, we carried out a variety of aggressive search marketing campaigns.
We used paid advertising to complement the SEO work for The Clearance House. We increased brand engagement through regular pay-per-click ad campaigns. Our retargeting strategy ensured a high conversion rate, and some specific campaigns were used to generate traffic for auctions.
Social media advertisements were used to reach a targeted variety of audience segments in the Canberra region for various campaigns. This was the main area for growth for TCH, gaining social visibility. We created graphic designs that engaged the audience on different social media platforms and ensured the right split of budget between channel distribution. Campaign optimisation techniques maximised the results achieved with our social media campaigns. Our experienced copywriters created original ad copy designed to engage the audience and generate clicks. We also made use of video advertisements on YouTube to generate a high engagement rate and further increase audience interest and action from campaigns. We worked with our creative team to create videos for the paid campaigns for Instagram, Facebook and YouTube.
We used programmatic and display advertisements as well to generate a high amount of relevant website traffic. Our expert budget management ensured that we maximised the budget to optimise the results achieved with the allocated resources