Security One – Digital Marketing
Our ClientÂ
Proudly a family-owned business, Security 1 provides reliable security solutions to residential, retail, and office spaces around Australia. Security 1 aims to protect you and your property with a range of high-quality, industry-standard security products and surveillance services. For complete peace of mind, Security 1 designs and installs custom security solutions that suit you or your business using the latest alarm systems, video surveillance, and more.
Opportunities for Growth
Security 1 is a Canberra-based business. When they launched in different cities throughout Australia, they were faced with the challenge of targeting and converting customers in each of those different areas. Then being an unknown face in the security game, Security 1 needed some extra leverage to get known as a national security provider in the online space. They needed digital marketing solutions to take their business to a nationally-recognised level.
Our Solution
Search Engine Optimisation
- Our national SEO campaign bought a flood of new, ready-to-purchase customers from various cities to Security 1
- On-page SEO and national SEO strategies caused a spike in visibility and increased organic traffic considerably
- We implemented a targeted keyword strategy nationally and for each major city in Australia
Pay-Per-Click Advertising
- A multitude of PPC campaigns were launched across the nation to precisely target various audiences in different locations, including residential and commercial audiences.
- We created localised landing pages to show the audience exactly the information they needed to boost conversions with targeted messages
- Retargeting campaigns were also used to increase the number of conversions
Strategic Digital Marketing
Dynamic, data-driven campaign development, designed to convert
Strategic Digital Marketing
Full service ad campaign management, optimisation & distribution
Strategic Digital Marketing
Engaging ad designs & copy content tailored to the target audience
