Network One – Digital Marketing
Our Client
Network One is a networking group in Canberra that aims to establish connections between businesses within the group. The members of Network One have weekly meetings over breakfast at the Hyatt Hotel, while networking with people from a diverse range of businesses. Members of Network One support each other, creating a supportive community while imparting industry knowledge that can help to grow their fellow businesses.
Opportunities for Growth
Network One had low engagement with their members, and was looking for ways to raise the engagement level through digital platforms. They also wanted new members to join their group, and showcase their place as Canberra’s best networking group for its community and events. Network One did not previously have a website presence, so we gave them a hand.
Our Solution
Website Development
- We created an optimised website so that potential new members have a source of information, when looking to join.
- We created a user-friendly website with engaging content and user experience
- This included a member’s profile section with backend management
- Newsletter subscription, events calendar, and blog functionalities
Search Marketing
- We supported Network One’s initiatives by using expert search marketing strategies to raise Network One to the 1st Google result for ‘Canberra business networking group’.
- Use of paid Google search campaigns significantly increased Network One’s traffic
Direct Marketing
- We created an ongoing weekly email newsletter campaign to engage Network One’s members and remind them about upcoming events, to increase attendance rate
- Email marketing campaigns further boosted audience interest and gained new members
The Results
- 151% Growth in Total Website Users
- 600% Increase in Organic Website Traffic
- 1100% Increase in Keywords Indexed
- Increase in attendance rate of event
- Increase in new members
Strategic Digital Marketing
Full service ad campaign management, optimisation & distribution
Strategic Digital Marketing
Engaging ad designs & copy content tailored to the target audience
