Network One – Digital Marketing

Find Great Businesses & Grow Your Own

Our Client 

Network One is a networking group in Canberra that aims to establish connections between businesses within the group. The members of Network One have weekly meetings over breakfast at the Hyatt Hotel, while networking with people from a diverse range of businesses. Members of Network One support each other, creating a supportive community while imparting industry knowledge that can help to grow their fellow businesses.

Opportunities for Growth

Network One had low engagement with their members, and was looking for ways to raise the engagement level through digital platforms. They also wanted new members to join their group, and showcase their place as Canberra’s best networking group for its community and events. Network One did not previously have a website presence, so we gave them a hand.

151%
Growth in Total Website Users
600%
Increase in Organic Website Traffic
1100%
Increase in Keywords Indexed

Our Solution 

Website Development

  • We created an optimised website so that potential new members have a source of information, when looking to join. 
  • We created a user-friendly website with engaging content and user experience
  • This included a member’s profile section with backend management
  • Newsletter subscription, events calendar, and blog functionalities

Search Marketing 

  • We supported Network One’s initiatives by using expert search marketing strategies to raise Network One to the 1st Google result for ‘Canberra business networking group’. 
  • Use of paid Google search campaigns significantly increased Network One’s traffic

Direct Marketing 

  • We created an ongoing weekly email newsletter campaign to engage Network One’s members and remind them about upcoming events, to increase attendance rate 
  • Email marketing campaigns further boosted audience interest and gained new members

The Results 

  • 151% Growth in Total Website Users
  • 600% Increase in Organic Website Traffic
  • 1100% Increase in Keywords Indexed
  • Increase in attendance rate of event 
  • Increase in new members