Gym Meals Direct or GMD Canberra delivers high quality, freshly cooked nutritious meals to people in the Canberra and Queanbeyan region. Packed with protein for active people, customers can choose from GMD’s delicious menu or create customised meal plans tailored to individual diet and lifestyle requirements. Pre-portioned and delivered to your door, these meals are not only healthy but offer a convenient solution for hungry, busy people.
Originally a local Canberra startup, Gym Meals Direct was having trouble reaching their target audience. They had low traffic on their website, and the traffic that they were getting was not being successfully converted. They were not getting the sales that their quality menu and convenient service deserved. Their challenge was to target the right audience to increase relevant traffic and improve the overall conversion rate of that traffic.
We improved Gym Meals’ branding and sharpened communication tactics to appeal to their target audience of health-conscious, active people who are too busy to cook healthy meals for themselves