Australian Choice – Digital Marketing
The Client
Australian Choice is a premium retailer of quality Australian-made gifts and souvenirs. Their range showcases the best of clothing, timber, jewellery, homeware and other quality products, all proudly made in Australia. Available in-store and online, they also have a range of products celebrating Aboriginal and Indigenous culture as well as a variety of local Australian artists’ works.
Opportunities for Growth
There was an opportunity for Australian Choice to achieve increased sales through website optimisation and in-depth digital marketing strategies. We worked strategically with Australian Choice to utilise the available opportunities to increase traffic to their website and get sales.
Our Solution
Website Optimisation
- We created a well-designed and updated website for Australian Choice
- The simple design was more appealing to their target audience
- The improved website delivered better user experience and was effective in increasing the number of website users
- Shop feed management allows our client access to feed creative and inventory updates
Search Engine Optimisation
- We redirected customers from the old website to the new one
- In-depth keyword planning was used in conjunction with other strategies to boost SEO further
Paid Advertising
- Created, optimised, distributed and evaluated results for pay-per-click advertising
- PPC advertising campaigns successfully improved brand awareness and increased sales
Email Campaigns
- We integrated email marketing campaigns to increase sales and gain repeat customers
- Implemented newsletter subscription integration to reach potential customs
The Results
- 145.2% Growth in Total Website Users
- 115.6% Increase in Organic Traffic
- 273% Growth in Website Revenue
- 613.5% Increase in Keywords Indexed
Strategic Digital Marketing
Dynamic, data-driven campaign development, designed to convert
Strategic Digital Marketing
Full service ad campaign management, optimisation & distribution
Strategic Digital Marketing
Engaging ad designs & copy content tailored to the target audience
