Australian Choice – Digital Marketing

Quality Australian Made Art, Souvenirs & Gifts

The Client

Australian Choice is a premium retailer of quality Australian-made gifts and souvenirs. Their range showcases the best of clothing, timber, jewellery, homeware and other quality products, all proudly made in Australia. Available in-store and online, they also have a range of products celebrating Aboriginal and Indigenous culture as well as a variety of local Australian artists’ works.

Opportunities for Growth

There was an opportunity for Australian Choice to achieve increased sales through website optimisation and in-depth digital marketing strategies. We worked strategically with Australian Choice to utilise the available opportunities to increase traffic to their website and get sales.

Our Solution 

Website Optimisation 

  • We created a well-designed and updated website for Australian Choice 
  • The simple design was more appealing to their target audience
  • The improved website delivered better user experience and was effective in increasing the number of website users
  • Shop feed management allows our client access to feed creative and inventory updates
145.2%
Growth in Total Website Users
115.6%
Increase in Organic Website Traffic
273%
Growth in Website Revenue
613.5%
Increase in Keywords Indexed

Search Engine Optimisation 

  • We redirected customers from the old website to the new one
  • In-depth keyword planning was used in conjunction with other strategies to boost SEO further

Paid Advertising

  • Created, optimised, distributed and evaluated results for pay-per-click advertising
  • PPC advertising campaigns successfully improved brand awareness and increased sales

Email Campaigns

  • We integrated email marketing campaigns to increase sales and gain repeat customers 
  • Implemented newsletter subscription integration to reach potential customs

The Results 

  • 145.2% Growth in Total Website Users
  • 115.6% Increase in Organic Traffic
  • 273% Growth in Website Revenue
  • 613.5% Increase in Keywords Indexed