Professional Paint Perfection is a painting and decorating company located in Canberra. With over 20 years of experience in the industry, Professional Paint Perfection offers quality residential and commercial painting services at competitive rates. Their team is highly skilled in a range of painting, plastering, wallpapering and decorating services to help you make your dream home, business or office space.
Professional Paint Perfection had not had a website update in a long time. Their old website was basic with a gallery and some content, but it did not effectively convey the company’s painting expertise. The content flow was not logical and the design did not look professional. It had a dark background which was unfitting for the freshness and classy feel of Professional Paint Perfection’s branding. They needed a new website with a clean look, an intuitive navigation structure, and better content about their services.
We incorporated Professional Paint Perfection’s professional and creative branding into the new website. Paint strokes were used throughout the website pages as brand elements, used to strengthen the creative feel of their brand. This was balanced with golden design elements and white spacing.
The first step in creating the new website for Professional Paint Perfection was addressing the existing content flow. We identified a more intuitive user-friendly structure and helped our client to write content for the website including keyword planning for future digital marketing service. Balancing Professional Paint Perfection’s branding and preferred design styles, we used a fresh and high contrast design to portray the immaculate painting service provided by Professional Paint Perfection.
Once we had the content and UI design approved, we built the website as an HTML mock up version for Professional Paint Perfection to experience in different browsers. We brought the design to life with intuitive user experience features that were used to engage site visitors with the content and services featured on the website.
During the support period, we provided ongoing monitoring, maintenance and bug fixing. We implemented basic SEO and redirected URLs from the previous site to their new one before continuing full digital marketing and social media services.
Once the website went live, we continued to work with Professional Paint Perfection to grow their business with digital marketing services.
As a part of our digital marketing services, our social media team took over all facets of social media for Professional Paint Perfection. This included handover of Facebook for management, and the creation and implementation of Instagram and LinkedIn pages for the business.