Improved user experience which increased user engagement irrespective of the device used.
Increased ticket sales by 720% Increased traffic to website by 1600%
1832 clicks with an average CTR of 5.89%. 233,241 Impressions for Display Ads with planned Ad placements
2,546,752 views for content on Facebook
Eight world-class artists. Two shows. A once in a lifetime experience. Bravissimo Productions was bringing global dance superstars to Canberra all the way from Russia, Cuba, Korea & America.These 9 world-famous artists had captivated audiences around the globe… but the Canberra market was proving a challenge.
The problem? Market awareness. Ballet companies like the Bolshoi are world-famous in the ballet community (but not world-famous in Canberra). We designed a multichannel campaign to drive awareness and ticket sales in just 40 days.
We rebranded existing content and launched intensive display, email, Google Adwords and social media campaigns. We also developed a new campaign landing page for Bravissimo Productions and produced a new campaign video. Our social media team carefully planned and executed intensive Facebook & Instagram campaigns to drive both paid and organic awareness, setting the Gala up for success in future years by growing the production company’s following.
In 40 days:
Increased ticket sales by 720%
Increased traffic to website by 1600%