Case Study

World Superstars of Ballet Gala Event Marketing


Our Client:

Eight world-class artists. Two shows. A once in a lifetime experience. Bravissimo Productions was bringing global dance superstars to Canberra all the way from Russia, Cuba, Korea & America.These 9 world-famous artists had captivated audiences around the globe… but the Canberra market was proving a challenge.

The Challenge:

The problem? Market awareness. Ballet companies like the Bolshoi are world-famous in the ballet community (but not world-famous in Canberra). We designed a multichannel campaign to drive awareness and ticket sales in just 40 days.

Our Solution:

We rebranded existing content and launched intensive display, email, Google Adwords and social media campaigns. We also developed a new campaign landing page for Bravissimo Productions and produced a new campaign video. Our social media team carefully planned and executed intensive Facebook & Instagram campaigns to drive both paid and organic awareness, setting the Gala up for success in future years by growing the production company’s following.


In 40 days:

Increased ticket sales by 720%
Increased traffic to website by 1600%

Social Media:

  • Drove organic engagement with over 1800 likes on Instagram, with content reaching a further 11,115 new accounts.
  • 2,546,752 views for content on Facebook
  • Increased the company’s total social media following by 897%

Easy to manage

Conversion Solutions

  • Form Factor
    Responsive Interface
  • Industry
  • Technology