Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies
Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies
As digital marketing continues to grow, its influence and impact on our lives grows stronger. Businesses see the impact digital marketing has as a major tool for enhancing their companies growth and reach to their target audience. One of the main tools they use in digital marketing is SEO; to increase their visibility across search engines.
Digital marketing services is essential to building your company's online presence and return on investment. In this blog, we will discuss the importance of digital marketing and SEO and how to facilitate proper strategies for both.
SEO and its role as a digital marketing tool
SEO has become a known tool amongst businesses that utilise digital marketing. However, most people wouldn’t be able to explain exactly what it does. Let us dive into SEO and understand why it is so important for businesses looking to grow their online presence.
SEO stands for ‘Search Engine Optimisation’. Its main purpose is to improve a company’s visibility in organic search results. It also drives more visitors to the company’s website; increasing conversions which leads to more revenue. Each search engine, like Bing, Google, and Yahoo, has its own way of listing the content when a user searches for specific information. It also helps achieve real business results for brands, businesses, and organisations of all sizes.
SEO is also known as a critical marketing channel because of its cost-effectiveness, ability to focus on a target audience, competitive advantage, user experience improvements and many more. SEO services not only boosts your online visibility but also helps in building credibility.
What is an SEO strategy?
When the content visibility of your page is decreasing or stagnant, we utilise SEO strategies to improve the visibility of your page and boost organic traffic in search results. For this we use many methods such as link building, keyword research, on-page optimisation and technical SEO.
Now, let’s dive into how to create a proper SEO strategy:
1. Create a list of keywords
The first step in creating an SEO strategy is always to conduct keyword research. The best way to find the keywords that your target audience browses for is to use Google suggestions. They are highly recommended for SEO because they are directly from Google. Use a keyword tool like Ubersuggest or Semrush to see the search volume and degrees of competition for certain terms.
2. Analyse Google’s first page
Once you have selected a number of keywords, it’s time to see which keywords rank highest. To uncover this, search a keyword in Google, scan the top 10 results, and then note down the patterns you notice.
Then insert the focus keyword you found on your first page to get a high ranking in the search engine results.
3. Create something unique
Always create something different from what’s already out there. While creating SEO content, you have two options:
Create something different OR Create something better.
When you create something that is similar to others, your page won't stand out; hence, it is best to create something unique.
4. Add a Hook
An important factor in improving search engine rankings is using backlinks. According to a study, links are the basis for the first-page Google rankings. Data is one piece of content or hook to add to build your content.
“Links carry the most weight in your SEO. Earning links from quality sources ad authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.”
Reference: https://backlinko.com/seo-strategy
5. Optimise for On-Page SEO
There are three core on-page SEO techniques that can be used to optimise your content.
Internal linking
Links from high-authority web pages to those pages that need more authority.
“Duplicating meta information across your site may bring down all your page’s visibility.”
Reference: https://backlinko.com/seo-strategy
A short URL works better.
A short URL works better for search engine optimisation than a long URL. So try to make the URL by adding just a keyword or focus keyword plus one more word.
Semantic SEO
Create your content in the form of semantic SEO. Search for keywords that are closer to your target keyword on Google and use them in your content.
6. Your priority is content design
You might think that design is as important as the content, but you are wrong. Design is equally important to the content. If you want your website to be read by more viewers, it should be engaging. Content can play a role in design plays to accomplish its goal.
There are four types of visual content that you can include on your website to make it more engaging:
- Graphics and Charts
- Screenshots and pictures
- Blog post banners
- Graphics and visualisations
Digital Marketing strategy and its importance
A digital marketing strategy is an all-encompassing plan that directs companies on how to leverage online platforms to expand their consumer base, boost brand awareness, boost revenue, and accomplish particular objectives.
These media outlets may consist of email, social media, paid search, organic search, and more.
Given the variety of digital marketing methods, you may have to implement more than one, including paid advertising, social media, and search engine optimisation (SEO).
The following are essential components of a digital marketing strategy:
- Marketing goals: You have certain, quantifiable goals in mind for your marketing initiatives.
- Target audience: The potential customers
- Budget: The amount of money spent on marketing campaigns
- Available resources: Resources, team size, and tools available to you for carrying out marketing plans
- Competitors: Other companies providing comparable goods and services
- Online marketing channels: Digital platforms are a useful tool for audience engagement and connection.
There are numerous advantages to developing a digital marketing plan for your company. Sure, it requires a little more work up front, but over time, the benefits may be greater.
Neglecting the development of a strategy can result in ineffective campaigns, wasteful spending, and lost opportunities.
Let’s discuss a few benefits of digital marketing:
Provides clear focus
Designing a digital marketing strategy will help the organisation to follow a structure which is clear; which makes the employees understand how, when and where to reach the target audience.
A strategy also creates a clear focus on the steps one has to follow like setting marketing goals, target market research, persona creation, and more, with a clear view to achieve more return on investment (ROI).
Holds the marketing team accountable.
One of the main goals of creating a strategy is that you can form short-term and long-term marketing goals. So by establishing these goals the marketing team can give a proper idea about the progress or shortfalls to stakeholders.
Better understanding of customers
Implementing a marketing strategy can help everyone understand an overview about your business target audience which helps in creating better marketing campaigns for your target audience.
A survey of 1,200 marketers revealed that less than half of marketers are aware of the interests, hobbies, and preferred online channels of their target audiences.
5 types of digital marketing strategies
Digital marketing is a wide range of fields that includes many strategies that one can implement. Let’s dive into five different types of digital marketing strategies that you can execute.
Search engine optimisation
If you want to learn more information about something fast, chances are, you will go straight to Google to search on the topic. It can be of anything like the information related to a product, business, stores etc. Hence just for this reason, we need to implement SEO in digital marketing.
There are few SEO strategies which can be implemented in your website to make it more visible, they are:
- Keyword research
- Content creation and optimisation
- Technical SEO
- Link building
Paid advertising is another beneficial tool of digital marketing where you can run paid ads on advertising channels like Google, Youtube, Instagram, Linkedin and many more to reach the target audience. They also can reach out to the ones who would have already interacted with your business.
Social media marketing
Another digital marketing solution is social media marketing where platforms like Instagram, Facebook, Twitter and Tik Tok are used as a tool to increase marketing. This can increase the visibility of your site, build stronger connections with your target audience, increase sales and traffic. Hence social media marketing service is a powerful tool for digital marketing.
Email marketing
The use of email as a marketing tool for the distribution of transactional, educational, and promotional content is known as email marketing.
Email's lack of algorithmic behaviour gives it a significant advantage over other internet platforms. With email marketing there is a direct link between business and their target audience.
Influencer marketing
Influencers and brands work together to promote a brand's products through influencer marketing. Influencers are well-known online personalities who have a solid fan base and reputation as authorities or reliable members of their respective groups.
Influencer digital marketing strategies are used by brands of all sizes in an effort to expand their reach, acquire more followers, raise brand awareness, and improve sales.
As we discussed in this blog, digital marketing is a vast field and has many tools for marketing strategies. SEO is one of the major tools for marketing and, hence, plays a huge role in the growth of your business.
If you are looking for a digital marketing agency in Canberra, Planetmedia has the best team to help you with the path to your goal. Connect with our team and let us take your company to a whole new level.
