Navigating the Technology Landscape: Apple’s WWDC23 and the Impact on Marketing Strategies
In today's fast-paced and ever-evolving digital landscape, staying on top of the latest technological advancements is crucial for businesses seeking to thrive. From AI and machine learning to voice search, the marketing landscape is undergoing a paradigm shift. Apple’s announcements at the WorldWide Developers Conference 2023 (WWDC23) will change the game. From new operating systems to innovative products and even video games coming to Mac, businesses will have to adapt in their market and be conscious of emerging markets.
At Planetmedia, our team understands the challenges and opportunities that arise from these advancements. In this blog, we will explore how these technologies are shaping the future of marketing and provide actionable insights for businesses to adapt and succeed. We will discuss both Apple’s exciting announcements and how these technologies work in general, so that you understand…
AI & iOS17: Streamlining Processes & Creating Personalised Experiences
Artificial intelligence (AI) and machine learning are revolutionising marketing by enabling businesses to deliver hyper-personalised experiences. AI-powered algorithms analyse vast amounts of customer data, allowing businesses to tailor their messaging and offerings to individual preferences. This level of personalisation enhances customer engagement, fosters loyalty, and drives revenue growth.
AI can anticipate customer needs, predict purchasing behaviour, and provide targeted recommendations, boosting conversion rates. By leveraging machine learning, businesses can optimise advertising campaigns in real-time, ensuring maximum impact and return on investment. From chatbots that offer instant customer support to recommendation engines that suggest relevant products, AI and machine learning empower businesses to deliver seamless and highly tailored experiences across multiple channels.
Apple has launched a suite of new operating systems; including iOS17, iPadOS17, MacOS Sonoma and WatchOS10. As usual with an updated OS, devices will be faster and more powerful. My personal favourite new feature is the ability to create transcripts of phone calls in real time, by hitting the voicemail button. This is big for content creators. You can use this feature to create a transcript of a podcast as you film it, saving time in the production process. I’m personally excited to see how AI can be implemented with this.
We encourage businesses to invest in AI-driven marketing solutions to gain a competitive edge in the market. By leveraging AI, companies can enhance customer engagement, increase conversions, and build long-term customer relationships.
Virtual Reality & Vision Pro: Immersive Marketing Experiences
Augmented reality (AR) and virtual reality (VR) technologies have gained significant traction, opening up new avenues for immersive marketing experiences. AR allows businesses to overlay digital content onto the physical world, allowing customers to visualise products in their real-world environment. This technology enhances the decision-making process by bridging the gap between online and offline experiences.
For example, furniture retailers can use AR to enable customers to see how a specific sofa would look in their living room. Automotive companies can offer virtual test drives through VR experiences, providing customers with a realistic feel of the driving experience.
Apple’s most exciting announcement is the new VR headset, called Vision Pro. With 12 cameras, 5 sensors and 6 microphones, this will become a powerful tool for businesses to expose customers to their products and services. As consumers will use VR in their own homes, I predict it will create entirely new forms of marketing and advertising.
While Vision Pro won’t roll out until some time next year, businesses should look into how this new technology will create memorable and interactive experiences that leave a lasting impression on consumers.
Voice Search and Smart Speakers: Optimising for Voice-Activated Discovery
The increasing popularity of voice-activated smart speakers and virtual assistants has led to a surge in voice searches. Furthermore, Apple’s new Adaptive Audio for AirPods and changes to phone calls will require businesses to optimise their content to cater to voice-based queries, as voice search tends to be more conversational and long-tail in nature.
To adapt to voice search, companies should focus on creating conversational and structured content that aligns with how people speak when using voice search. Long-tail keywords and natural language phrases should be incorporated into website content, blog posts, and product descriptions.
Furthermore, businesses should ensure their websites are optimised for voice search by implementing proper schema markup and aiming for featured snippets. Structuring content with relevant headings, concise answers to common questions, and mobile optimisation will enhance visibility in voice search results.
At Planetmedia, we are experts at optimising for voice search trends. By conducting keyword research specifically tailored for voice queries and optimising content accordingly, we help our clients capture a larger audience and stay competitive in this evolving landscape.
Our Verdict
In this rapidly evolving digital era, businesses must stay ahead of the curve by embracing the latest technological advancements. The WWDC has shown Apple to be driving technological innovations that businesses can utilise to improve their marketing strategies and drive growth.
Our team is committed to helping businesses leverage these advancements and create innovative strategies to connect with their target audiences effectively. By pairing new technologies with our proven marketing strategies, we will help you thrive in this exciting era.
