Digital Marketing in Australia: Emerging Trends and Innovations
Exploring the Future of Digital Marketing in Australia: Trends and Innovations in SEO, Programmatic Advertising, and Marketing Automation
As technology and consumer behaviour take a huge turn in today’s world, the application of digital marketing is also evolving and changing at a quick pace. This is due to the unexpected outrage of COVID-19 pandemic in the year 2020 which in turn changed the whole market sector to go digital; made people move into the digital world and live in the comfort of their home where they get everything at their fingertips.
The world of digital marketing is developed with new tools and techniques that are emerging from marketing, social media, and advertising. This space will change with new technologies like AI, voice search optimisation, virtual and augmented reality, etc, to where the future will be ruled by digital marketing.
The dynamic of people’s usage of social media has also been increasing. If you check the chart of fluctuations in the usage of gadgets, it has enormously increased.
Whenever you go out nowadays, to a restaurant, supermarket, park, or anywhere, you can always see people’s eyes stuck on their gadgets. Their mobile devices or gadgets have become such a part of their lives that they can’t live without them.
A data based on Google states that 88 percent of people who browse on their smartphones visit an associated store in the coming week. Google and Facebook generate more revenue than traditional marketing agencies. Because people’s eyes are always on their phones. Hence, it is not an option whether to advertise or market, but you have to! Mobile ads have become mini-versions of billboards.
Future of Digital Marketing in Australia
During the start of 2023, there were 25.31million internet users in Australia and where the internet penetration stood at 96.2 percent. There are about 21.30 million social media users in January 2023; 81.0 percent of total population. Hence the maintenance and growth of digital marketing has subsequently been increasing.
Australia's digital advertising spending striked AUD 9.5 billion in 2022, accounting for a sizable portion of the country's overall ad budget. In 2022, the yearly growth rate of digital ad spending was approximately 6.1%. As well, Australia's e-commerce market has been expanding gradually, and by 2022, online retail sales are expected to reach AUD 32.1 billion. With almost 80% of Australians using social media platforms regularly as of 2022, social media has become an important tool for digital marketing initiatives. Hence the role of Digital Marketing agency plays an integral role in Australia.
Businesses of all sorts, including digital marketing agencies and e-commerce firms, are using SEO specialists to increase their search engine rankings in Google and other major search engines and hence there is a high demand for this service in diverse sectors.
Let’s explore a few of the future strategies of Digital Marketing in Canberra.
Trends and Innovations in SEO
Search Engine Optimisation is one of the key elements of a successful digital marketing strategy. It is theoretically defined as the process of improving content and website performance that improves search engine visibility and is also known as search engine optimisation (SERPs). It helps to generate a good amount of organic traffic and engage audiences, which will make your brand rank higher. Unlike paid marketing, that stops working as you stop funding it, SEO doesn’t stop after a while. SEO promotes your website 24/7 for free, giving at least 60,000 google searches per second.
SEO is special because it enables your business to be found by consumers when they are searching for you rather than on a billboard they saw while driving out of town.
As the new year begins, there are new trends added to the list in the SEO industry, and a few of the trends are no longer on the list. For instance - voice search, which was disabled after pandemic. Google also showed that trends are coming down for voice search. This can be due to the use of masks and people finding it difficult to talk with masks on.
Let’s discuss a few of the trends which you have to keep in mind in 2024 while optimising your website.
1. Updating content
Updating content regularly is an important factor for many reasons. When you update your website with relevant and fresh content, it improves your user experience, and boosts your website's ranking on search engines.
When you don’t update your website, static content will drop out of the top results on Google and be pushed down the ranks. So frequently, water it with useful information.
2. Give importance to links
There is a prolific amount of potential for link building strategies like manual blogger outreach, influencer outreach and guest posts. Guest posts and manual blogger outreach are the two main components of link-building tactics that continue to provide value to visitors without requiring payment.
3. Localisation of SEO
The usage of local based SEO is considered important if you want your website to reach the target audience. This is a process to increase organic search results based on using the right target language. While targeting a local customer, it is mandatory to use local terminology; helps to rank higher in search engine results.
Transiting the site into local language ensures the visitors stay longer because everyone prefers their native language which will make it more accessible.
To ensure that Google doesn't miss your websites, make sure to add SEO based on, local audiences should see the name of the city, state, or nation on websites that aim to reach them.
4. All SEO is mobile SEO
To make sure your website is mobile friendly SEO is another strategy to be focused in 2024. In 2023, there were 32.71 million mobile connections in Australia; 124.3% of the nation's total population. Analysing the data,it shows that 92.2% of Australians use smartphones every day.
So give importance to the mobile site to improve the SEO rankings.
Source: Statista
These strategies are few of them to be noted while optimising your website to make it the best SEO company in Australia.
Programmatic Advertising
Programmatic advertising is a data-driven, automated platform for purchasing and displaying digital ads. With real-time bidding and optimisation, it enables marketers to precisely target their desired audience, guaranteeing relevant and effective ad placements.
There are few benefits for advertisers and marketers offered by Programmatic Advertising services, let’s discuss them:
- Precision Targeting: Advertisers can reach their target audience with unprecedented accuracy using granular data and segmentation with Programmatic advertising
- Cost Efficiency: Automations can help Marketers control unwanted ad spends, making campaigns more cost effective. For example: In Programmatic Advertising, Marketers need to set budgets, and the system will manage and optimise ad dеlivеry to get maximum ROI.
- Real-time optimisation: Programmatic advertising optimises your campaigns real-time to make your ads more relevant and effective.
- Data driven insights: Marketers have the advantage of accessing in-depth data and analytics which gives them in depth knowledge into campaign performance. These insights also play a crucial role in optimising future campaigns and strategies.
In short, programmatic advertising is highly beneficial for both marketers and advertisers and plays a pivotal role in brand expansion.
Marketing Automation
Marketing automation is a software which handles routine marketing tasks without the assistance of human hands. Some of the marketing automation workflows include email marketing, behavioural targeting, lead prioritisation, and personalised advertising.
The Marketing Automation market has increased substantially in recent years. It is expected to be worth over USD 9.5 billion by 2027. Moreover it can also increase your brand revenue by 34%.
- User-quality data
- Personalised content for users
- Social Media marketing on autopilot
- Mobile-first approach
- Lead Capture
These are a few of the marketing automation trends for 2024.
In 2024, marketing automation trends will mostly focus on enhancing campaign performance, optimising internal processes, boosting efficiency, raising customer engagement and revenue. Therefore, if you're a business owner hoping to beat out your rivals in 2024 and beyond, you should definitely use marketing automation.
Launching a successful marketing automation campaign in the market requires careful strategy and execution. You can stay ahead of the competition and increase the effectiveness of your campaigns with assistance of a passionate and result driven agency like us.
In conclusion, the future of digital marketing in Canberra appears promising, marked by ongoing technological advancements and a growing digital landscape. Embracing emerging trends such as AI-driven campaigns, personalised content strategies, and immersive technologies will likely play an important role in the success of businesses navigating this dynamic market.
As Australia continues to stick on to digital transformation, businesses that adapt and innovate within the digital marketing world are assured for success in the evolving landscape.
If you are someone who is looking for an impactful Digital Marketing agency, we provide such services as per your needs. Our team extends Search Engine Optimisation services, Marketing Automation, Programmatic advertising and many more accordingly to your preferences. Connect with us for more information on these services and let your company be one of the top in Australia’s Digital Marketing realm..
